by Jeff Yablon | Nov 8, 2017 | Business Process
If I brought up the old axiom “it’s not what you know, it’s who you know”, most of my readers would understand the line instantly. Sure (and I’m not minimizing this one bit!), what you know matters; without an expertise in …...
by Jeff Yablon | Jun 27, 2016 | Search Engine Optimization SEO
Late last year I wrote a piece titled Google’s Last Word on SEO. Now, here’s the real last word: RankBrain. Google RankBrain, as our old friend Danny Sullivan points out here, shakes out as the last bit of proof you need that standalone SEO is no longer...
by Jeff Yablon | Oct 17, 2014 | Business Process, Content, Marketing
In the mid 1990’s, when Microsoft was still MICROSOFT!!!!!!!, I traveled around doing a talk about technology that—as is my wont—was more about business than about the technology that people believed was being discussed. Microsoft was the focus of that...
by Jeff Yablon | Nov 22, 2013 | Influency, Media
As a New York Knicks fan, saying anything nice about The Boston Celtics isn’t easy for me. But The Celtics’ Peter Stringer, who’s in charge of the NBA stalwart’s social media strategy, is one smart guy who deserves a bit of recognition. Mr....
by Jeff Yablon | Oct 23, 2013 | Influency, Search Engine Optimization SEO
If you’re near Newport Beach CA and are looking for information about a restaurant called “The Crab Cooker”, Danny Sullivan thinks you have a problem. I say Danny’s wrong. Of course, all that matters is what Google says. In this post on...
