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Using FourSquare, WeePlaces to Find Lesbian Bars

by Jeff Yablon | Jan 20, 2011 | Media, Search Engine Optimization SEO

Got Your Attention, Didn’t I? Welcome to Search Engine Optimization Through Long-Tail Marketing. Now let’s keep you here. I don’t know for sure whether Manitoba’s is a Lesbian Bar*. In fact, I’m guessing it isn’t. But as this...

Facebook, FourSquare, Social Networking, and . . . GetGlue?

by Jeff Yablon | Aug 19, 2010 | Business Process

I threatened more on Social Networking yesterday. Would I lie? To nobody’s surprise, Facebook has unveiled their newest toy; Facebook Places lets you “check in” from wherever you are. It’s an obvious attempt to eat Foursquare’s lunch, and...

Foursquare Helps Interactive TV Get More Real on NBC

by Jeff Yablon | May 18, 2010 | Business Process, Media

Interactive TV, decades after we started talking about it, is finally starting to happen. There are signs all over the place, and maybe it doesn’t look the way we hoped it would (“You ARE the Next Contestant on The Price Is Right—right there in your...

TOO Much Social Networking with Foursquare and AppAware

by Jeff Yablon | Feb 25, 2010 | Business Process, Media

I’m being less social. My Twitter Community has spoken. As cool a thing as social networking is (or can be), every time you write something you risk rubbing the people who follow you the wrong way. You probably want to avoid the “I’m Eating...

Can Yelp Make Influency With ‘WordMaps’ that Find Hipsters?

by Jeff Yablon | Jul 12, 2013 | Content, Influency

When Google bought Zagat, Yelp found themselves with a big problem. With or without the issues surrounding the quality of Yelp’s reviews,  when Google enters your business space, it’s time to get creative, or get dead. This week, Yelp unveiled a new tool...
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