by Jeff Yablon | May 16, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
In case you’ve somehow missed this, we’re big believers in Search Engine Optimization. Let me be blunt: remove the “it’s snake oil” part of the conversation (and it isn’t), and the simple truth is that if you don’t optimize...
by Jeff Yablon | Apr 6, 2016 | Content, Influency, Marketing
A couple of years ago I found myself in a back-and-forth through LinkedIn with Brian Clark, the impresario at Copyblogger and a guy I once referred to as the smartest guy in business. Brian and I were talking about his decision to turn off comments at Copyblogger, and...
by Jeff Yablon | Mar 2, 2012 | Business Process, Marketing, Search Engine Optimization SEO
The other day, Lee Odden, a marketing consultant who I’ve mentioned here a couple of times, wrote a post on a topic I’ve been talking about for … well, for a pretty long time. Lee’s subject was pretty simple: Search Optimization is just one...
by Jeff Yablon | Dec 24, 2010 | Marketing, Media, Search Engine Optimization SEO
Take a look at this post from yesterday’s Top Rank Online Marketing Blog. Lee Odden is one of the best-known and best-respected online marketing gurus around today, and he’s asked whether Search Engine Marketing (SEO) actually works, and whether it’s...
by Jeff Yablon | Mar 23, 2010 | Business Process, Design
So I’m minding my business this morning and what comes across my Twitter stream? This: 25% of companies prohibit access to social networks while entire US Air Force is encouraged to engage It came from Lee Odden, who’s become one of the hot-hot-hot names...
