by Jeff Yablon | Dec 9, 2013 | Influency, Marketing
In our increasingly interconnected world, you’d better be working on your Influency. For years, one of the methods I’ve espoused for growing the ways in which you touch a wider community has been through coopetition, where you stop looking at others as...
by Jeff Yablon | Sep 9, 2013 | Content, Influency, Marketing
Are you writing blog posts for other web sites, spending that time in the hope that you can attract enough traffic to yours to make it worthwhile? This ‘guest blogging’ has been a popular way for lesser-known people to build their web sites’...
by Jeff Yablon | Mar 23, 2016 | Content, Marketing
Your Content Marketing Sucks. The idea of what makes for great content marketing and who’s good at it is evolving at an incredible pace. How fast? The amount Search Engine Optimization’s value shifted over the course of about five years seems about equal...
by Jeff Yablon | Oct 17, 2014 | Business Process, Content, Marketing
In the mid 1990’s, when Microsoft was still MICROSOFT!!!!!!!, I traveled around doing a talk about technology that—as is my wont—was more about business than about the technology that people believed was being discussed. Microsoft was the focus of that...
by Jeff Yablon | May 6, 2014 | Influency, Marketing
Think you understand social media? Even some of the world’s best-known marketing experts are having trouble understanding it. And yes, I’ll include me in that statement, which is either too egomaniacal (“he just called himself an expert”), or...
