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Perception Is Reality in Your NYC Food Sanitation Grade

by Jeff Yablon | Mar 30, 2011 | Business Process, Customer Service

The NYC Food Sanitation Grade When is a grade of “B” just not OK? Besides in my kids’ father’s house and some graduate school programs, the answer is “when the NYC Department of Sanitation comes around to inspect your restaurant for...

Perception is Reality. Does That Make Groupon a Gift Card?

by Jeff Yablon | Jan 26, 2011 | Customer Service

Is Groupon in the Gift Card Business? Do they sell Coupons? Maybe Groupon is trafficking in Gift Cards. Do you care which discount-providing item Groupon sells? To my dismay, some people are starting to debate the idea, apparently with the goal of compelling Groupon...

Perception is Reality. So What’s The New York Times Worth?

by Jeff Yablon | Jan 21, 2011 | Business Process, Search Engine Optimization SEO

The paywall is up at the New York Times On-line. Or at least it’s about to be. While some of this is still conjecture, the little graphic (pulled from a loading instance of The New York Times’ Website, by the way) at the top of this post says it all; The...

Perception is Reality Part Two: Saying LESS Can Be MORE

by Jeff Yablon | Jun 14, 2010 | Business Process

Two of my favorite marketing guys are Chris Brogan and Seth Godin. Both occupy space in my personal Rolodex, and both are brilliant. I’ve picked on Chris a few times lately, while Seth’s been largely missing from these pages for a few months. Well,...

Perception IS Reality. So Who Is Chris Brogan?

by Jeff Yablon | Jun 10, 2010 | Business Process, Media

I’m a nice guy. I swear, it’s true. But I take the contrarian view on lots of issues, and that can make dealing with me quite a challenge. I know this about myself. And I lay it right out and accept that there are going to be people who like me and others...
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