by Jeff Yablon | Nov 14, 2014 | Content, Design, Development
How’d you like to build an amazing web site in just a few minutes, for almost no money? I did: here’s the The Jeff Yablon Map! The Jeff Yablon map was an actual web site for a few minutes earlier today, and I really did build it at a cost of exactly zero...
by Jeff Yablon | Oct 14, 2014 | Development, Marketing
Kim Gjerstad’s 360-Degree Marketing Presentation at last year’s WordCamp Europe concludes with a stark reality: coopetition marketing requires deft maneuvering. We’ve spent a couple of months dissecting MailPoet’s marketing tour de force. As...
by Jeff Yablon | Sep 23, 2014 | Development, Marketing
This piece’s title is so boring I can hardly stand it. But the question it represents matters, and in a big way: Is Agile Development a complete load of crap, or does it belong in your 360-degree marketing strategy? Err … yes. Agile Development does...
by Jeff Yablon | Aug 20, 2014 | Business Process, Design, Development, Marketing
Sooner or later, it’s all about the numbers. Sales numbers. Minimum Viable Audience. And while statistics lie, you need to know and care about how many people are using your software. That’s a part of business process. When it comes to MailPoet and other...
by Jeff Yablon | Aug 14, 2014 | Business Process, Development, Marketing
Launch that puppy. Launch it right now. Eventually, any product or service needs to launch, or be turned on, or made available, or something, or it’s just an idea. Having opened his 360 Degree Marketing Presentation by hitting all the right introductory...
by Jeff Yablon | Feb 18, 2014 | Design, Development, Influency, Marketing
One of the questions our clients ask me most often is whether they should have an App. “There’s an App for That” notwithstanding, having an actual App is often both overkill and … just plain the wrong call. A couple of weeks ago I came across...
