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Long Tail Marketing: It Keeps Working While You Sleep

by Jeff Yablon | Apr 15, 2011 | Business Process, Content, Marketing, Search Engine Optimization SEO

This is only my second post in the last eight days.  Normally, I speak here five or more times per week. Due to some personal-life changes I’ve had a crazy busy schedule over the last few days, and while the discipline I use to keep writing here hasn’t...

Once More: Is Search Engine Optimization Bad, or Obsolete?

by Jeff Yablon | Jul 9, 2014 | Marketing, Search Engine Optimization SEO

The other day, someone I’ve known since we were about ten years old and who’s a successful banking executive asked me this question:   “What’s SEO?” Anyone who knows me—and I include my readers and listeners in that illustrious group—...

The Problem and Benefit of Facebook’s Secret Data Study

by Jeff Yablon | Jul 1, 2014 | Content, Marketing, Search Engine Optimization SEO

A couple of years ago, I suggested that Google+ was merging with Facebook. My tongue-in-cheek point was metaphorical vis a vis a merger that won’t ever happen, but also steeped in reality. Privacy is over. Period.   I’ve written about the evolution and...

Bad CEOs, AOL’s Tim Armstrong, Management Skills vs. Sales

by Jeff Yablon | Feb 10, 2014 | Influency, Search Engine Optimization SEO

When AOL’s CEO Tim Armstrong fired an employee publicly last summer, we asked: Is Tim Armstrong the Worst CEO Ever? And while worse examples of CEO bad behavior exist, Tim Armstrong felt then and has felt for a long time like the wrong guy to run AOL.   So...

Have You Arranged Your Marketing Influency Building Blocks?

by Jeff Yablon | Feb 4, 2014 | Influency, Marketing, Media

See these fun building blocks? You recognize the logos, and you know you can’t make marketing Influency without social media, but are you putting your marketing influency blocks in order?   For that matter, do you even know which influency building blocks matter...
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