by Jeff Yablon | Aug 20, 2014 | Business Process, Design, Development, Marketing
Sooner or later, it’s all about the numbers. Sales numbers. Minimum Viable Audience. And while statistics lie, you need to know and care about how many people are using your software. That’s a part of business process. When it comes to MailPoet and other...
by Jeff Yablon | Aug 7, 2014 | Business Process, Content, Customer Service, Design, Marketing
A few days ago I told you about a WordPress plug-in called MailPoet. Or maybe I was talking about software marketing, or MailPoet partner Kim Gjerstad, or Kim’s ability to throw together a great presentation touching on an amazing array of business,...
by Jeff Yablon | Jan 17, 2014 | Influency
I’ve written about statistics here several times. Usually, I fall on the side of “statistics lie”, or less controversially, “statistics can be made to say pretty much anything”. But sometimes, the biggest problem with something...
by Jeff Yablon | Dec 17, 2013 | Influency
Last week, a study from web-site protection firm Incapsula popped up, claiming that over 60% of all Internet traffic is now bot-driven. And while Incapsula’s findings sound way overblown, and Incapsula’s objectives are questionable, the idea is worth...
by Jeff Yablon | Jul 19, 2013 | Influency, Marketing
As you read it, you may find yourself wondering if I’ve included EVERYTHING in this article. And the answer is yes, literally, this is an article about ‘everything’. Next week, I’ll be telling you about a situation I encountered a few days ago,...
