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MailPoet’s Statistics In 360-Degree Marketing Presentations

by Jeff Yablon | Aug 20, 2014 | Business Process, Design, Development, Marketing

Sooner or later, it’s all about the numbers.   Sales numbers. Minimum Viable Audience. And while statistics lie, you need to know and care about how many people are using your software. That’s a part of business process. When it comes to MailPoet and other...

Self-Selecting Studies Showcase Stupid Statistics

by Jeff Yablon | Jan 17, 2014 | Influency

I’ve written about statistics here several times. Usually, I fall on the side of “statistics lie”, or less controversially, “statistics can be made to say pretty much anything”. But sometimes, the biggest problem with something...

Influency and the Statistics in Traffic From Non-People

by Jeff Yablon | Dec 17, 2013 | Influency

Last week, a study from web-site protection firm Incapsula popped up, claiming that over 60% of all Internet traffic is now bot-driven. And while Incapsula’s findings sound way overblown, and Incapsula’s objectives are questionable, the idea is worth...

Google And The Influency of The Lie

by Jeff Yablon | Sep 12, 2013 | Influency, Search Engine Optimization SEO

The question of Google’s trustworthiness has come up here a few times, and overall my position has been that you can absolutely trust Google to look out for Google’s best interests. That statement is less cynical that it sounds; Google can be worked with...

I Dream of Jeannie Vs. Nate Silver’s Election Day Statistics

by Jeff Yablon | Nov 13, 2012 | Influency, Marketing

You wouldn’t think it was possible to draw a line between I Dream of Jeannie and Election Day Statistics. You’d be wrong. And who drew that line for me? “Americans Against The Tea Party”. While I have opinions, my overall theological/political...
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