by Jeff Yablon | Oct 21, 2011 | Business Process, Content
One of the things we do at Answer Guy Central is Intellectual Property Consulting. I don’t talk about that area of our expertise too often because … well, because it’s not very interesting. Besides, combined with our position in Search Engine...
by Jeff Yablon | Apr 20, 2011 | Business Process, Content, Marketing, Search Engine Optimization SEO
For a guy who’s written hundreds of software reviews and the occasional piece on theater, I don’t talk very much about reviews. IYM Software Review was a seminal player in on-line content, and I love playing with software, but my duties as a business...
by Jeff Yablon | May 17, 2010 | Business Process, Marketing, Media, Search Engine Optimization SEO
A dirty secret of the publishing business: most press outlets care more about the headlines they use to get your attention than they do about the stuff that comes after. Back in the day when I ran IYM Software Review and occasionally freelanced for big magazines like...
by Jeff Yablon | Nov 11, 2009 | Business Process
OK, folks, let’s be clear: I Hate Texting. Nothing has changed, got it? And although I use them and tell you regularly that failing to do so carries tremendous peril to your business, I’m still not a big fan of either Facebook or Twitter, either. Again . ....
by Jeff Yablon | Oct 26, 2009 | Business Process, Media
Umm, No. So last week, AOL’s latest CEO Tim Armstrong started talking about some plans afoot at the once-and-never-again online activity leader. And I’m glad to see that Tim has a plan. And it isn’t going to work. The good news: Mr. Armstrong has...
