by Jeff Yablon | Nov 17, 2016 | Business Process, Customer Service
If you’ve ever tried to get customer service from Uber, the following six words probably won’t surprise you: Uber Does Not Care About You. OK, eliminate the last two. It’s really Uber does not care; the part about you is incidental. This would be a...
by Jeff Yablon | Feb 22, 2016 | Content
Take a look at the so-dull-it-probably-shouldn’t-even-be-an-image here. It shows the portion of my Twitter account illustrating the content parameters that Twitter will follow—more or less—in deciding what I see, what my followers see, and when and how. Ready...
by Jeff Yablon | Nov 11, 2014 | Content, Marketing, Media
Break down Pixar’s 22 Rules for Phenomenal Storytelling and you’ll find that some rules resonate for you more than others. This will be true whether you’re creating art for art’s sake—can anyone afford to do that anymore?—or are a proud,...
by Jeff Yablon | Sep 18, 2014 | Marketing
Take a close look at the graphic on today’s 360-Degree Marketing post and you’ll see an overlay to the MailPoet art we’ve been using in this series that’s … childish. Or at least child-like. Think that sounds preachy, or judgmental? ...
by Jeff Yablon | May 6, 2014 | Influency, Marketing
Think you understand social media? Even some of the world’s best-known marketing experts are having trouble understanding it. And yes, I’ll include me in that statement, which is either too egomaniacal (“he just called himself an expert”), or...
