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Long Tail Marketing: It Keeps Working While You Sleep

by Jeff Yablon | Apr 15, 2011 | Business Process, Content, Marketing, Search Engine Optimization SEO

This is only my second post in the last eight days.  Normally, I speak here five or more times per week. Due to some personal-life changes I’ve had a crazy busy schedule over the last few days, and while the discipline I use to keep writing here hasn’t...

Facebook IPO Shows PROOF That Long-Tail Marketing Works

by Jeff Yablon | May 23, 2012 | Business Process, Marketing, Search Engine Optimization SEO

   Somewhere between art and science lies the art and science of Search Engine Optimization. Yesterday, courtesy of Facebook, the social network’s new standing as a public company, Yahoo!, and the news cycle, we received proof Proof PROOF!!! that search engine...

Business Change Marketing: Grab The Long Tail and Hold On!

by Jeff Yablon | Oct 5, 2009 | Business Process, Marketing, Search Engine Optimization SEO

What if I told you to pay more attention . . . pay lots of attention to the “long tail” ? Would that mean anything to you? If yes, keep reading. If no, keep reading and pay very close attention, because this is the single most important issue for your...

“John Lennon Think Different” and Marketing Uncertainty

by Jeff Yablon | Dec 10, 2014 | Marketing

  Fourteen years ago, Apple made John Lennon Think Different, immortalizing him in a poster-and-TV-commercial advertising campaign. Yesterday, on the thirty-fourth anniversary of The Best Beatle’s death, Apple decided that thinking different was no longer...

MailPoet’s Kim Gjerstad, 360-Degree Marketing and Web Design

by Jeff Yablon | Aug 29, 2014 | Business Process, Design, Marketing

Custom Design is Crap.   Peel yourself off the floor. We do custom design here at Answer Guy Central, and no, custom design isn’t crap. But understanding when custom design will help you achieve your business goals and when the time and cash expenditures make...
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