by Jeff Yablon | Jan 6, 2011 | Business Process, Customer Service, Marketing, Search Engine Optimization SEO
Julien Smith Rocks. I’m not prone to gushing that way. I think Anthony Robbins is a fraud, I believe Chris Brogan, smart as he is, to have very little of any real importance to say, and in my eyes Ken Rutkowski, a great guy and former business partner, is...
by Jeff Yablon | May 16, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
In case you’ve somehow missed this, we’re big believers in Search Engine Optimization. Let me be blunt: remove the “it’s snake oil” part of the conversation (and it isn’t), and the simple truth is that if you don’t optimize...
by Jeff Yablon | Apr 6, 2016 | Content, Influency, Marketing
A couple of years ago I found myself in a back-and-forth through LinkedIn with Brian Clark, the impresario at Copyblogger and a guy I once referred to as the smartest guy in business. Brian and I were talking about his decision to turn off comments at Copyblogger, and...
by Jeff Yablon | Jan 26, 2015 | Business Process, Content
Have you ever been involved in a conversation and suddenly realized that it wasn’t a conversation at all? You know; there’s this a-ha moment when you realize that whomever you’re speaking “with” is actually speaking at you? I’ve...
by Jeff Yablon | Nov 4, 2014 | Content, Marketing
Last week I announced a series based on Pixar’s 22 Rules for Phenomenal Storytelling. As many stories do, we’ll start with a sort of introduction. Let’s talk about the idea of what matters in Pixar Storytelling Content Marketing. Until the...
