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Want PROOF Journalism Has Changed? His Name is MG Siegler

by Jeff Yablon | Sep 6, 2011 | Business Process, Media

MG Siegler is a boob. MG Siegler is a snot-nosed, know-nothing kid. MG Siegler is arrogant. MG Siegler doesn’t get it. Actually, I don’t believe any of those statements. Except for the MG Siegler doesn’t get it part. And probably the part about...

Are You Blogging? Is Your Competition? Does It Work? Why?

by Jeff Yablon | Apr 5, 2011 | Marketing, Media, Search Engine Optimization SEO

I read a lot. In fact, it often feels like I read too much, and that there are way too many “experts” clamoring for my attention. I receive hundreds of articles each day in the news reader app I use in my Droid, and many of them are redundant. Hundreds of...

Business Change Moves Fast. Is Blogging OVER?

by Jeff Yablon | Jan 21, 2010 | Business Process

If a sentence falls on your computer screen and you don’t read it, did it make a sound? In order to do my job, I listen a lot. I talk a lot, too, but if I don’t pay attention to what’s going on around me I really can’t be the kind of coach and...

Alternative Press vs Alternative Facts

by Jeff Yablon | Jan 23, 2017 | Business Change Highlights, Content, Media

Long before Kellyanne Conway called Sean Spicer’s comments “alternative facts”, the idea of the alternative press was on my mind. Now, speaking as a pure pragmatist, the last few days’ events have got me thinking. Where does the idea of...

The Year of the Media Agency Failure

by Jeff Yablon | Dec 30, 2016 | Business Change Highlights, Media

Among other, far worse things, 2016 was the year of the media agency failure. The folks at Mashable point this out in a piece that I mostly agree with, here. And then, they show just how big a mess media and marketing have become. Try dealing with the banner taking up...
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