by Jeff Yablon | Sep 6, 2011 | Business Process, Media
MG Siegler is a boob. MG Siegler is a snot-nosed, know-nothing kid. MG Siegler is arrogant. MG Siegler doesn’t get it. Actually, I don’t believe any of those statements. Except for the MG Siegler doesn’t get it part. And probably the part about...
by Jeff Yablon | Apr 5, 2011 | Marketing, Media, Search Engine Optimization SEO
I read a lot. In fact, it often feels like I read too much, and that there are way too many “experts” clamoring for my attention. I receive hundreds of articles each day in the news reader app I use in my Droid, and many of them are redundant. Hundreds of...
by Jeff Yablon | Jan 21, 2010 | Business Process
If a sentence falls on your computer screen and you don’t read it, did it make a sound? In order to do my job, I listen a lot. I talk a lot, too, but if I don’t pay attention to what’s going on around me I really can’t be the kind of coach and...
by Jeff Yablon | Jan 23, 2017 | Business Change Highlights, Content, Media
Long before Kellyanne Conway called Sean Spicer’s comments “alternative facts”, the idea of the alternative press was on my mind. Now, speaking as a pure pragmatist, the last few days’ events have got me thinking. Where does the idea of...
by Jeff Yablon | Dec 30, 2016 | Business Change Highlights, Media
Among other, far worse things, 2016 was the year of the media agency failure. The folks at Mashable point this out in a piece that I mostly agree with, here. And then, they show just how big a mess media and marketing have become. Try dealing with the banner taking up...