by Jeff Yablon | Jan 6, 2011 | Business Process, Customer Service, Marketing, Search Engine Optimization SEO
Julien Smith Rocks. I’m not prone to gushing that way. I think Anthony Robbins is a fraud, I believe Chris Brogan, smart as he is, to have very little of any real importance to say, and in my eyes Ken Rutkowski, a great guy and former business partner, is...
by Jeff Yablon | Apr 6, 2016 | Content, Influency, Marketing
A couple of years ago I found myself in a back-and-forth through LinkedIn with Brian Clark, the impresario at Copyblogger and a guy I once referred to as the smartest guy in business. Brian and I were talking about his decision to turn off comments at Copyblogger, and...
by Jeff Yablon | Nov 4, 2014 | Content, Marketing
Last week I announced a series based on Pixar’s 22 Rules for Phenomenal Storytelling. As many stories do, we’ll start with a sort of introduction. Let’s talk about the idea of what matters in Pixar Storytelling Content Marketing. Until the...
by Jeff Yablon | Sep 19, 2014 | Customer Service, Marketing
I’m a big proponent of customer service; I believe customer service to be the single most important way a business can distinguish itself from the gazillion-or-so other businesses doing almost if not exactly the same thing they do. In short, customer service is...
by Jeff Yablon | Oct 24, 2013 | Content, Influency
Who do you trust? Have you given any thought to why? I’ll bet it has something to do with engagement. Now, think about this: This week, Fred Wilson, a successful and, odd as this might seem, popular NYC-based Venture Capitalist, put his community on notice that...
