by Jeff Yablon | Jan 3, 2014 | Influency
This morning, two interesting things happened to me. They turn out to be linked, and that’s a story about Influency, and, it turns out, Optimization. The second one was when I received a note from one of our readers pointing out a problem he’d noticed in...
by Jeff Yablon | Dec 4, 2013 | Influency, Media
Who do you want to be when you grow up? When he played that goofy Michael Kelso character on That 70’s Show, you likely wouldn’t have answered ‘Ashton Kutcher’. And when Ashton Kutcher led the world in meaningless social network follower count...
by Jeff Yablon | Dec 3, 2013 | Content, Influency, Marketing
We’re approaching the four-year anniversary of this post about how C|Net’s managing editor gave me a hard time for contributing to one of the discussions at C|Net. Crazy, right? I think about that story frequently; as time has marched on and the need for...
by Jeff Yablon | Nov 22, 2013 | Influency, Media
As a New York Knicks fan, saying anything nice about The Boston Celtics isn’t easy for me. But The Celtics’ Peter Stringer, who’s in charge of the NBA stalwart’s social media strategy, is one smart guy who deserves a bit of recognition. Mr....
by Jeff Yablon | Nov 12, 2013 | Influency, Media
I’ve been known to talk us up in my writings here, and without discussing the idea of self-promotion and whether it’s a good idea, I can state factually that I’ve been ahead of the curve on the topic of keeping your misdeeds and questionable...
