by Jeff Yablon | Jun 17, 2014 | Business Process, Influency
It’s a pretty good bet that you own something from—or at least something reminiscent of—IKEA. Perhaps the world’s foremost expert at producing and distributing inexpensive furniture and home goods and teaching people how to outfit small spaces to feel like...
by Jeff Yablon | Feb 14, 2014 | Business Process, Influency
Psst. Hey Kid … looking for Flappy Bird? I’ve got a copy for you right here. If you missed it and are looking to get your hands on Flappy Bird, that link really works. Want to try the hottest game maybe of all time? You can, as long as a) you’re an...
by Jeff Yablon | Oct 4, 2013 | Content, Influency
It might seem silly to think of The US Supreme Court as being in the Content Marketing business. And I sure do hope that Supreme Court Justices don’t ever really ask themselves questions about this stuff. But recently The New York Times pointed out a problem...
by Jeff Yablon | Aug 12, 2013 | Business Process, Content, Influency, Media
Go ahead, pirate Game of Thrones. Seriously, I mean it. The CEO of Time Warner just went on the record as believing that the HBO series being downloaded and redistributed ad infinitum, even by people who haven’t paid for the privilege is ‘better than [it]...
by Jeff Yablon | May 6, 2013 | Content, Influency, Marketing
I love the coincidences that happen in the pursuit of Influency. Like coming across the picture you see here at a blog about Intellectual Property, just a few days after telling you how we handle image copyrights. Or that Seth Godin, a marketing legend who feels as...
