by Jeff Yablon | Nov 25, 2013 | Customer Service, Influency
I’m writing this as I sit in the service department waiting area at Koeppel Nissan. You may remember that when I bought a Nissan at Koeppel about a month ago I had great things to say about customer service at Koeppel, and about the way Koeppel’s General...
by Jeff Yablon | Nov 21, 2013 | Influency
There’s an old man watching you. He’s a very smart old man. Vint Cerf was—Al Gore, are you listening?—one of the inventors of the Internet, and he’s just come out and said something I’ve been telling you for years: Privacy is a cute idea, but...
by Jeff Yablon | Nov 19, 2013 | Influency
Do you know when to give up? There are two schools of thought on giving up. One is that you never give up. Never. Never, ever, ever give up. NEVER GIVE UP! The other is that you give up as soon as the task you’re trying to achieve shows itself to be undoable, or...
by Jeff Yablon | Nov 8, 2013 | Content, Influency
In case the importance of building content and content’s effect on Influency has eluded you, today we’ll be using AMEX Open Forum as an example of just how important Influency is and how seriously you need to look at managing the many elements of said...
by Jeff Yablon | Oct 29, 2013
Integrated Marketing: TAG!, You’re It! Influency via Long Tail Marketing, Search Engine Optimization, and Design Integrate your marketing puzzle pieces, and your sales will skyrocket. Simple, right? Answer Guy Central’s TAG Integrated...
