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The Presidential Cupcake (with Content Marketing Influency)

by Jeff Yablon | Oct 15, 2013 | Content, Influency, Marketing

I’ll bet you haven’t thought very much about where The President of The United States intersects with cupcakes. Last week, I told you a story about politics and Facebook conversations in a discussion of the volume of Influency available to President Obama....

Health Care Reform, Content Marketing, and Influency

by Jeff Yablon | Oct 8, 2013 | Content, Influency

Obamacare is upon us. Ignore, if you can, the specific image of Dr. Obama examining the motives of the Republican party; this piece isn’t meant to be political, and while I support Obamacare, believe our President is just about the best negotiator of all time...

What Exactly IS an ‘e-Book’? (Truth About Content Marketing)

by Jeff Yablon | Aug 2, 2013 | Content, Influency, Marketing

A long time ago, I found myself playing with a piece of software that used “hypertext”. I’m talking a VERY long time ago; the Internet existed, but nobody was on it yet, and this hypertext-using software was designed to link things on a single...

‘Everything’, and How it Matters to Influency Marketing

by Jeff Yablon | Jul 16, 2013 | Influency, Marketing

A couple of times recently, I’ve mentioned the idea of ‘everything’, in connection with describing and explaining Influency. And while everything might seem to be an impossible target, Influency really is about getting the largest subset of things...

Marketing People, Geeks, and Bean Counters

by Jeff Yablon | Jun 6, 2013 | Influency, Marketing

The other guys are coming to get you. Let ’em. In fact, if you’re after Influency, you’d better let the other guys get close. I haven’t mentioned coopetition in a while, and it occurred to me this morning after reading a piece at...
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