by Jeff Yablon | Nov 8, 2013 | Content, Influency
In case the importance of building content and content’s effect on Influency has eluded you, today we’ll be using AMEX Open Forum as an example of just how important Influency is and how seriously you need to look at managing the many elements of said...
by Jeff Yablon | Nov 3, 2013
Influency: The Holy Grail of Integrated Marketing Getting Your Marketing Efforts from Invisible to Invincible It All Started With a Simple Idea In fact, it always does. Making things work, as everything changing around you, seems complicated—and you can make it that...
by Jeff Yablon | Oct 29, 2013
Integrated Marketing: TAG!, You’re It! Influency via Long Tail Marketing, Search Engine Optimization, and Design Integrate your marketing puzzle pieces, and your sales will skyrocket. Simple, right? Answer Guy Central’s TAG Integrated...
by Jeff Yablon | Oct 24, 2013 | Content, Influency
Who do you trust? Have you given any thought to why? I’ll bet it has something to do with engagement. Now, think about this: This week, Fred Wilson, a successful and, odd as this might seem, popular NYC-based Venture Capitalist, put his community on notice that...
by Jeff Yablon | Oct 18, 2013 | Influency
While we don’t list it with design, development, optimization, content, and media, customer service is an integral part of Influency. If your customers, clients, and prospects don’t trust you—or even worse, mistrust you—word will get around and...
