by Jeff Yablon | Mar 24, 2017 | Marketing
Today, I’m taking a break from cracking the millennials code. Courtesy of one of my Twitter contacts my mind is on Giving Back Via Social Media. I pointed out how unsocial social media is way back in 2009. I believe that more than ever. But maybe it’s...
by Jeff Yablon | Dec 30, 2016 | Business Change Highlights, Media
Among other, far worse things, 2016 was the year of the media agency failure. The folks at Mashable point this out in a piece that I mostly agree with, here. And then, they show just how big a mess media and marketing have become. Try dealing with the banner taking up...
by Jeff Yablon | Nov 9, 2016 | Business Change Highlights, Media
Over the years, I’ve written about politics (and business) quite a few times. I’ve made it clear that I believe Barack Obama to have been—ultimately—a terrific President. I’ve also made it clear that Donald Trump seems like about the worst choice for...
by Jeff Yablon | Feb 22, 2016 | Content
Take a look at the so-dull-it-probably-shouldn’t-even-be-an-image here. It shows the portion of my Twitter account illustrating the content parameters that Twitter will follow—more or less—in deciding what I see, what my followers see, and when and how. Ready...
by Jeff Yablon | Aug 5, 2015 | Marketing, Media
On the Internet, where no-one can hear you scream, Media Engagement is everything. Wait. Let’s be more emphatic about that: Media Engagement is Everything. This isn’t news, of course. Internet marketing success is all about your media and how people engage...
