by Jeff Yablon | Jul 16, 2018 | Business Change Highlights
Content may be is king, but without context you have little more than click-bait. Let’s get an improved feel for the water. Yeah, I’m being clever, but that’s the point of this post—and a big piece of what we help our clients accomplish. Every day,...
by Jeff Yablon | Dec 15, 2016 | Business Change Highlights, Marketing
When’s the last time someone you worked with gave you a big hug? What about the last time you hugged a customer? Is giving the best hug ever the way you need to look at your marketing efforts? Mark Schaefer says the answer may be yes. Let’s see if Mark is...
by Jeff Yablon | Jan 8, 2016 | Influency, Marketing
Let’s talk about saying what you mean. The idea might not seem to be terribly relevant to three large men rolling around on the ground, but had another large man not failed in the saying what you mean derby that took place just a few minutes before this...
by Jeff Yablon | Sep 25, 2013 | Influency
As the lines between all of our responsibilities continue to blur, one thing that’s becoming more and more clear is that people value authenticity. It’s an interesting issue in that people are often mistrustful of claims of authenticity, but underneath...
by Jeff Yablon | May 29, 2012 | Business Process, Media
Do you ever wonder what’s really important to people you speak with, or whose words you read? The subject of authenticity is one that gets tossed around quite a bit, and on the Internet, where we’re bombarded with opinion after opinion from a plethora of...
