by Jeff Yablon | Oct 10, 2014 | Marketing
I love cheese. I even say as much on my Twitter profile. And while I’ve become increasingly bad at doing it enough I love sleeping. So when I noticed that the statistical correlation between death-by-bedsheets and cheese had been calculated I grabbed a big...
by Jeff Yablon | Sep 8, 2014 | Business Process, Marketing
Working through Kim Gjerstad’s 360-Degree Marketing Presentation for MailPoet at WordCamp Europe 2013, what’s becoming more and more apparent besides Kim’s candor is that data matters. And sure, statistics lie, but the MailPoet crew relies on...
by Jeff Yablon | Aug 20, 2014 | Business Process, Design, Development, Marketing
Sooner or later, it’s all about the numbers. Sales numbers. Minimum Viable Audience. And while statistics lie, you need to know and care about how many people are using your software. That’s a part of business process. When it comes to MailPoet and other...
by Jeff Yablon | Jan 17, 2014 | Influency
I’ve written about statistics here several times. Usually, I fall on the side of “statistics lie”, or less controversially, “statistics can be made to say pretty much anything”. But sometimes, the biggest problem with something...
by Jeff Yablon | Dec 18, 2013 | Content, Influency, Search Engine Optimization SEO
For a few years, Google’s position on duplicate content has been that ‘they won’t penalize you’ for having it on your web site. Good thing, because this week Matt Cutts revealed a statistic that might—or perhaps it won’t—sound shocking:...
