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<strong><center><span style="color: #8b9175;">INFLUENCY CHOICES</span></center></strong>

INFLUENCY CHOICES

What if you could put together an amazing web site for as little as $59?

Scroll down. You’ll find a lot of information about the things we do and the way we make Influency* happen for our clients. Don’t Feel Like Reading?:

Look left and you’ll see some examples of our work.

The Ostrich Video is Answer Guy Central’s Influency and Integrated Marketing Video Trailer. It’s kind of silly, but it follows the exact model that YouTube says videos ‘like it’ are supposed to use. That, and the “Coca-Cola” commercial, are just two examples of the kind of media we can produce for you or teach you how to pull together on your own.

The chalkboard presentation outlines Influency in a few simple slides, if you’re into that kind of thing. And that Secret Sauce Link? Try it out to see what we’ve said about SEO … since 2010!

Simple, right? Integrated Marketing Builds Influency, and Influency grows your business. Call us and we can talk about your Influency efforts.

If you’re more of the “dive right in” type look right; you can get started with Influency and Integrated Marketing right now, for only a few dollars.

Seriously, you can have an amazing web site for just $59.  Or begin by picking some of the greatest minds in marketing, for even less. We’ve put together a collection of some of the best books and tutorials you’ll find anywhere for getting your creative juices flowing.

Whether you want to “Do Influency” on your own, or with help, you don’t need to look any further. Look left, look right, or scroll down. Let’s Make Influency Happen.

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The Answer Guy's TAG Influency Marketing

We love talking about Influency*. What it is, how it works, and how it will make your business more successful. Contact Us using the link above. Or read on; there's a lot here and it's all about the intersection of Design, Development, Media, Optimization, Content, and especially Business Change:

Influency News

Influency Issues We're Talking About. Read On ...

Hubspot All-In-One Internet Marketing and Hosting? Well, No.

Hubspot All-In-One Internet Marketing and Hosting? Well, No.

Posted by Jeff Yablon on Jul 7, 2010

It’s hard to be in business. It’s even harder to manage business change. Near Boston, MA, there’s a company doing some very cool stuff. Hubspot is far and away the best one-stop-to-do-it-all Internet hosting and marketing resource I’ve seen,...

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Where Do Privacy, Piracy, and Influency Merge? Ruth Vitale

Where Do Privacy, Piracy, and Influency Merge? Ruth Vitale

Posted by Jeff Yablon on Apr 21, 2014

I’ve made no secret of my feelings about the manner in which most media businesses conduct “business as usual”. As business changes and we all learn new ways of doing business, I find myself more and more concerned with the matter. This was one...

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What Happens to Influency When No Linsaniacs Are Left?

What Happens to Influency When No Linsaniacs Are Left?

Posted by Jeff Yablon on Apr 18, 2014

  Everything is for sale. Sometimes, things that you’re having a hard time selling aren’t merely for sale, they go on sale. This is not something you want. But as the Linsanity page at NBA.COM illustrates, when you’re stuck with old inventory,...

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Laundry Lists, Geeks, Human Resources, and Dumb Expectations

Laundry Lists, Geeks, Human Resources, and Dumb Expectations

Posted by Jeff Yablon on Apr 16, 2014

One of the things I used to write about quite a bit was Business Change. And make no mistake; business is still changing, and I still find business change to be a fascinating topic, mostly because people keep resisting it. While we’ve mostly narrowed our focus...

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A Fallacy in Content Marketing (Where Influency Comes From)

A Fallacy in Content Marketing (Where Influency Comes From)

Posted by Jeff Yablon on Apr 10, 2014

Let’s peel back the content marketing curtain. There’s a lot that goes into content marketing. Being in the biz, one of the things I find most interesting about that is a new trend predicated almost entirely on Google telling the world—no conflict of...

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News, Influency, The Speed of Information, and the REAL 1%

News, Influency, The Speed of Information, and the REAL 1%

Posted by Jeff Yablon on Apr 7, 2014

This morning a few things occurred to me that might seem unrelated. They aren’t: Ever consider who the ’1%’ is? Think it’s rich people with big houses and bigger bank accounts? Wrong. The Real One Percent is … you. While Quality still...

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Where Is Your Marketing Message Actually GOING?

Where Is Your Marketing Message Actually GOING?

Posted by Jeff Yablon on Apr 3, 2014

Last week, Eat24, one of the aren’t-there-too-many-of-these? restaurant delivery services, shut down their Facebook page. But Eat24 didn’t merely pull the plug; they posted a long explanation of why they were bolting the largest social network....

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Paul Krugman, Nate Silver, Influency: A Real Life Big Bang

Paul Krugman, Nate Silver, Influency: A Real Life Big Bang

Posted by Jeff Yablon on Mar 28, 2014

We cover a lot of ground at Answer Guy Central. This morning, the folks at ReadWrite reminded me just how much ground when they published a story about two scientists-turned-journalists who are in the middle of a Twitter slap fight and I realized just how much:...

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Arianna Huffington’s Thrive: Book Buying as Charity

Arianna Huffington’s Thrive: Book Buying as Charity

Posted by Jeff Yablon on Mar 25, 2014

Today, a new book by Arianna Huffington went on sale. I own but haven’t read a copy of Thrive, with the former more significant than the latter. Why is the purchase more important than the read? Because when I bought a copy of Thrive for eleven dollars last...

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PonoPlayer: When Millions of Dollars Add Up to Nothing

PonoPlayer: When Millions of Dollars Add Up to Nothing

Posted by Jeff Yablon on Mar 20, 2014

The many stories I’ve told you here about business change and Influency have included quite a few examples of the way things work in the music business and other media businesses. Last week, although I’ve shown some love for both his understanding of his...

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Neil Young: Pono Makes Him A Miner for a Heart of Gold

Neil Young: Pono Makes Him A Miner for a Heart of Gold

Posted by Jeff Yablon on Mar 12, 2014

Neil Young just hit the jackpot. But I can’t quite figure out why, except to look longingly at how cool being a famous guy with a lot of fans must be. I wrote about Neil Young a couple of years ago, when he begged all but gave his fans permission to pirate his...

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Magic Boxes, JJ Abrams, and Video Influency’s Mystery

Magic Boxes, JJ Abrams, and Video Influency’s Mystery

Posted by Jeff Yablon on Mar 4, 2014

If my musings on Influency and the evolving and growing importance of producing video seem a bit obtuse, get ready for this video influency stuff to become a whole lot simpler. But first, a visit from JJ Abrams. We flipped the switch on Influency marketing at Answer...

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Tucson Arizona Pizza Shop Bans Legislators, Gets Influency

Tucson Arizona Pizza Shop Bans Legislators, Gets Influency

Posted by Jeff Yablon on Feb 28, 2014

I have a new hero. His name is Rocco Digrazia, and this week he showed the Arizona State Legislature how stupid they are by banning all its members from his Rocco’s Little Chicago Pizzeria in Tucson. Talk about Influency! I last called someone my hero when Kara...

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When Influency Costs 19 Billion Dollars

When Influency Costs 19 Billion Dollars

Posted by Jeff Yablon on Feb 25, 2014

Imagine owning a private company. You’ve sold a small portion of that company to Venture Capitalists for a bit under $60 million. And then suddenly you get acquired in toto for $19 billion. If you’re WhatsApp, that’s not just a dream. A few days ago...

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Louisville Basketball Coach Rick Pitino? An Idiot

Louisville Basketball Coach Rick Pitino? An Idiot

Posted by Jeff Yablon on Feb 21, 2014

Rick Pitino is an idiot. Let me be clear that I have no insight into the highly successful basketball coach’s IQ, and I certainly don’t mean the statement literally. But speaking off the cuff and communicating in a manner that’s designed to get both...

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Is There Influency in a Really Quick Windows 8.1 Shut Down?

Is There Influency in a Really Quick Windows 8.1 Shut Down?

Posted by Jeff Yablon on Feb 19, 2014

This one, as my hipster son would say, is gonna be weird. Back in the days when I was a journalist, one of the people I worked with from time to time was Gina Smith. I remember a conversation that Gina and I had one night. I was President of The Computer Press...

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Apps, Mobile Sites, Responsive Design, and Influency

Apps, Mobile Sites, Responsive Design, and Influency

Posted by Jeff Yablon on Feb 18, 2014

One of the questions our clients ask me most often is whether they should have an App. “There’s an App for That” notwithstanding, having an actual App is often both overkill and … just plain the wrong call. A couple of weeks ago I came across a...

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Software Patents, Catching Lightning, and Those Flappy Birds

Software Patents, Catching Lightning, and Those Flappy Birds

Posted by Jeff Yablon on Feb 14, 2014

Psst. Hey Kid … looking for Flappy Bird? I’ve got a copy for you right here. If you missed it and are looking to get your hands on Flappy Bird, that link really works. Want to try the hottest game maybe of all time? You can, as long as a) you’re an...

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How a TV Station Convinced The Internet They Don’t ‘Get It’

How a TV Station Convinced The Internet They Don’t ‘Get It’

Posted by Jeff Yablon on Feb 13, 2014

One of the most-distributed television stations just gave a lesson on how to find pornography. Think that’s a problem? Here’s a bigger one: WGN Chicago figured if they deleted their reference to it and denied involvement, it would cease to exist. As of...

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Bad CEOs, AOL’s Tim Armstrong, Management Skills vs. Sales

Bad CEOs, AOL’s Tim Armstrong, Management Skills vs. Sales

Posted by Jeff Yablon on Feb 10, 2014

When AOL’s CEO Tim Armstrong fired an employee publicly last summer, we asked: Is Tim Armstrong the Worst CEO Ever? And while worse examples of CEO bad behavior exist, Tim Armstrong felt then and has felt for a long time like the wrong guy to run AOL. So...

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Inside Jason Calacanis, and Misplaced Influency

Inside Jason Calacanis, and Misplaced Influency

Posted by Jeff Yablon on Feb 7, 2014

In my last post I promised you more about Jason Calacanis’ new venture inside.com. I believe that Calacanis is missing the boat—as his previous media foray Mahalo did—because inside.com has no chance to make real Influency happen. We’ll get there in a...

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Here's What We Do

(and a bit about how and why ... )

Plans & Pricing

We Don't Talk About So-Called 'Plans'. Here's Why:

Think about all the tables you’ve ever seen that lay out your “options” in columns. More than helping you make a decision, they’re there to confuse you and get you to pick something, QUICK ! Here’s an example:

And if that isn’t enough, there’s always fine print. For example, here’s how the SEO company in the table above company says “we won’t actually do the things we’re promising” …

More On Plans and Pricing

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