When I was The Computer Answer Guy (OK, when The Computer Answer Guy was a media personality—I’m still The Computer Answer Guy), I did a weekly radio program that ran on several terrestrial radio stations and reached a large audience across the globe via the Internet. One day in, oh, 1996 I was speaking with the owner of the radio station that I broadcast from, and he said something that stuck with me.
Broadcasting is dead; everything is about narrowcasting

Despite getting The Computer Answer Guy in front of a lot of people both through the radio and Internet and via CBS Television’s Up To The Minute overnight news broadcast, I was narrowcasting, and I knew it. I had no expectations of gazillions of people being aware of me, even being on national television, since the crowd at 3:36 and 5:36 AM is . . . thin, both in terms of numbers and demographic makeup.








