Digital Zoom May Not Be As Bad to Your Photographic Media As You Thought

Here’s a game changer: Digital Zoom isn’t all bad.

Media has a huge impact on Influency*, and we adjust our views of and advice on how to handle certain issues as the realities surrounding them change. Search Engine Optimization is getting harder, for example, so much so that we’re talking about images more than ever. And we used to tell our clients to stay away from video, but that’s changed: you must produce video as part of your optimization efforts.

And in an act of complete photographic heresy, I’m changing my position on Digital Zoom.

OK, so that’s only true in a small way. For the most part, using Digital Zoom will leave you with bad results, illustrated well in the image above. Optical Zoom? Fine. Digital Zoom? Bad Boy! Bad, bad, bad! But as this article points out—and I’d never thought of this before, either in my professional capacity as a media influency and optimization person or as the hobbyist photographer I sometimes am, Digital Zoom can actually improve your photographic media.

It’s a narrow position; basically, if you’re shooting in less than ideal lighting conditions and the thing you want to zoom in on is in a dark spot or in shadows, Digital Zoom may improve your images. But it’s a huge change, nevertheless; Digital Zoom, until now the pariah of photography and video, has a use!

While we usually talk about copyrights and business issues when images are the subject here, photographic storage concerns and technical photography issues matter, too. It all matters. It all impacts your marketing efforts and the effectiveness of your strides toward Influency*.

Most important to all of that? When things change, you need to change with them. That’s the most Influence-y thing you can do, of all.

What do you think? Talk with me about it. Go ahead; I dare you. You can even take a picture.

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