from lifehacker.com 2/8/07

(http://lifehacker.com/software/recipes/find-restaurant-secrets-at-top-secret-recipes-234768.php#viewcomments)

there’s a fine-line distinction here. you’re correct about the p.r., but there’s a long history of companies suing over unauthorized disbursement of their trade secrets/recipes. mrs. fields is especially fond of this tactic.

that said, the internet has changed a lot of things, so I see lawsuit as a down-the-road scenario. but these guys are attributing the recipes (copyright-enforcable or not) to trademarked corporate entities, and those guys just plain don’t like that kind of thing. oh: and technically, if your trademark is being infringed you are OBLIGATED to pursue it once you find out, and one other side-effect of the internet is that they’d have a hard time claiming not to have!

listen, at pc-vip.com we are walking these lines all the time. two decades in the technology business have taught me mostly that as much as people think I’m smart, I’m mostly good at being adaptive. my comments are a discourse on that.