OK, I already know the answer to that one. You might own a sewing machine, but it’s pretty likely that unless you’re one of an all-but-vanished breed, you don’t.

But there was a time not all that long ago when everyone did. My father’s wife, for example, owned a sewing machine, and it did all kinds of neat stitch things that she never used when sewing on a button or fixing a hem that had come undone. Oh, and she sure never made a dress.

Marketing guru Seth Godin recently made a point, and I’d like to expand on it. Sewing machines, like so many things we never thought would go away, are now meaningless. Twitter may already be on the way out, and even Facebook, in spite of still adding users at an impressive pace, is starting to look to an awful lot of people like one more transient fad.

The solution to this problem (folks, it is a problem if you’re trying to stay ahead of change)? Win fast. Kill it, in whatever you’re doing, and if you’re going to, then exit the field before everyone else realizes it’s time to do so.

EMBRACE CHANGE.

Tell me how you plan to do it!