Once again, brilliant marketing dude Seth Godin has me thinking. Read his story about apples and experts.
Here’s what that makes me think of:
We act as our clients’ experts in various fields. The Computer Answer Guy fixes broken IT models. PC-VIP introduces a whole new one. And Answer Guy Central fills in the blanks for many different things, from business strategy to media creation to . . . well, pretty much anything that could improve in your business. People come to us and we fix broken things, and make things that are good, great.
There’s very little we do that you couldn’t do for yourself if you took the time to figure out how. Then again, that applies to brain surgeons, too, doesn’t it (other than how physically awkward it would be to cut into your own brain)?
The other side of this conversation, though, is that we EXPLAIN it better than you might be able to puzzle through on your own. We help you get your stuff done in a way you understand well enough that lets you move forward either with or without us. It’s change. It’s PROGRESS.
And progress is the matter at hand.
The next time you’re mulling over your choice in apples, computers, who to date, what kind of movie to see, or anything else, by all means ask the people you think bring enough expertise to the table to make their opinions worth requesting. Then decide for yourself whether to follow those opinions, or not.
Most of all, be smart about who you ask for help. The time savings alone will make for real business change.
