Google Defines Media

Google’s a little sparse on this one, so: want a great definition for “media”? Media is anything you use to keep people focused on your message. It’s a cornerstone of Influency and Integrated Marketing. Media matters.

Does that mean that all your marketing efforts should include silly, over-produced videos, or filmy, gauzy high-definition pictures of muse-like acolytes? Holy cow, no. But media has a place. It gets people’s attention.

Used correctly, media also helps with optimization. A lot. When our lead designer made a side-handed comment about the propensity for images showing up in a lot of posts at Answer Guy Central, this story about just how much pictures can boost search engine optimization happened. And whether we create media for you or simply teach you how to use it, when used properly media is one of the most effective elements in your arsenal for creating Influency.

Whether you’re thinking about music, persuasive words (spoken or written), video, zippy slide shows, or even the best way to design and use leave-behinds that you slip underneath doors, you’re talking about media. And we’ll take you all the way through the media process for your integrated marketing campaign.

Let’s talk media. Click here to say hello.


  1. When Should You Speak? What Should(n't) You Say?
    March 11, 2013 @ 10:42 am

    […] Fred Wilson decides to stop doing something that he’s done for several years: Content and Media are only meaningful if you have something to […]


  2. Newspapers may be Influence-y. Most talking-head video isn't
    March 12, 2013 @ 9:21 am

    […] Are all the old school newspapers using the same media consultancy? […]


  3. Media, Influency, and Leaving 'Television' Behind
    May 2, 2013 @ 10:57 am

    […] you head around all that, and if you come to any conclusion other than ‘the media business is really, really changing’, you need to start […]


  4. Porn Goes Legit. Yahoo! and Tumblr Create The New Influency
    May 20, 2013 @ 4:26 pm

    […] it’s a clear validation of something I’ve been telling you for a while now; media matters. You want to get your web site images set up the right way, optimized, and out there. You […]


  5. Dry Cleaning? Mailing a Letter? Which is Harder On The 'Net?
    May 28, 2013 @ 11:01 am

    […] paths that, one defined, can be made to work using tools or knowledge or some combination of those. Media and other forms of Content are harder, but still the outcome of specific expertise. But design is […]


  6. Hubspot, The Influency of Content Marketing, and Journalism
    August 8, 2013 @ 12:47 pm

    […] around to the basic, but not-happening-on-auto-pilot precepts of Influency. Design. Development. Media. Optimization. Content. They all matter, and you can’t manage them all well enough if you get […]


  7. Piracy Turns Out To Be Great Influency For Movie, TV Studios
    August 12, 2013 @ 12:14 pm

    […] folks have, in one way or another, advocated or encouraged piracy. And now, one of the biggest media big shots there is has jumped on the piracy […]


  8. World Domination,, Influency, and the Kindle
    September 3, 2013 @ 2:40 pm

    […] one complaint that’s echoed over and over is peoples’ anger over needing to buy media more than once. And that makes sense, doesn’t it? My Nexus 7 tablet is rarely far from me. […]


  9. Influency, the Netflix All You Can Eat Model Come To Books
    September 6, 2013 @ 3:41 pm

    […] it sounds like books should be subject to the same pricing and elasticity rules as video and audio media. And my concern for Oyster’s success has nothing to do with the […]


  10. Google And The Influency of Lying
    September 12, 2013 @ 3:32 pm

    […] are where our coining of the phrase and expansion to Influency and explanation of the importance of Media, Content, Development and Design originated. The granularity of what form of usage of a web […]


  11. Social Media, Personal Isolation, And Naughty, Dirty Stuff
    September 26, 2013 @ 3:49 pm

    […] either Miss Lollipop or the people who pay her; the Internet has changed yet another corner of the media business and the people … umm … making the media are the ones benefiting from this business […]


  12. GATHRing AOL's Media and Content Bundle Isn't Influency
    September 30, 2013 @ 5:32 pm

    […] AOL unleashed a new form of media and content Influency* on the world. And in gathering GATHR, the house that Tim Armstrong keeps […]


  13. Cupcakes, Horoscopes, and The Influency of Buzzfeed
    October 3, 2013 @ 5:30 pm

    […] traffic now that she’s become numbers-crazed seeing what a well-written, well-placed piece of media can do for Influency. Take a look at Doughs and Bows if you want to see just a bit more of her […]


  14. A Near-Life Experience at Verizon Wireless Customer Service
    October 18, 2013 @ 11:17 am

    […] we don’t list it with design, development, optimization, content, and media, customer service is an integral part of Influency. If your customers, clients, and prospects […]


  15. Your Old-School Optimization, Marketing Tactics Are Failing
    January 6, 2014 @ 9:46 am

    […] unless you’re in the media business, you probably can’t […]


  16. Got Cancer? Tweet? You're The Latest Media Influency Darling
    January 14, 2014 @ 10:42 am

    […] someone close to you is or has been a cancer patient, you could find my willingness to talk about Media, Influency, Twitter and Cancer, all in such close proximity, incredibly offensive. And if you do, […]


  17. Neil Young's PonoPlayer: Millions of Dollars Equal Nothing
    March 20, 2014 @ 1:18 pm

    […] Influency have included quite a few examples of the way things work in the music business and other media businesses. Last week, although I’ve shown some love for both his understanding of the music […]


  18. Arianna's Thrive: When Buying a Book is Charitable Influency
    March 25, 2014 @ 1:19 pm

    […] are the next big frontier in media and Influency, but this magnificent gesture and donation is all Arianna; Ms. Huffington, I salute […]


  19. A.I.: Where Privacy, Piracy, and Search and Influency Merge
    April 21, 2014 @ 11:19 am

    […] business is changing, and the Media really is becoming the most important message you have. Want to discuss that? I’m right […]


  20. Are Your Marketing Influency Building Blocks in Order?
    June 2, 2014 @ 9:39 am

    […] piece, in the grand old tradition of media designed to get you to consume more media (and we’re all media producers!), is what’s […]


  21. You're a Racist. It's Colin Cowherd's Sports Business Change
    June 6, 2014 @ 4:31 pm

    […] Media Business Change may change the way we do business, but it doesn’t change people—at least, not quickly. And while I can believe that many people object to Colin Kaepernick’s big payday based on him being brash, flashy, and overtly self-promotional, and while, as Colin Cowherd pointed out, Tiger Woods A) excelled in a sport that is mostly played by white people and B) acted poorly toward his wife, Lebron James is … an upstanding citizen whose only crime against humanity has been the tone of the press conference he held when he left his hometown Cleveland Cavaliers to play for a team in another city where he could win championships. FOUR YEARS AGO. […]


Leave a Reply