Remember the last time you were in a friend’s house, looking through his CD collection or stacks of DVDs? I’ll bet you found something in there that the two of you talked about, or that led to a cool conversation. At the very least, you came away wanting to hear or see something new, or were reminded of something from when you were a kid that you reconnected with.
Now, look in my iPod.
Oh wait, you can’t.
I mean, sure, I COULD put a representation of everything in there up on the internet and really make it a conversation. It would include my favorite dozen-or-so movies because I have them in my iPod, and I could make a database and post that on the internet too. I could slap all of this information up on Facebook, post it to Twitter, or pretty much anywhere I want to, but I’m not. And neither are you. Forget the privacy issues; I’m just not doing it, and I know how.
How do you discover new things today?
Some of us are doing fine, and when you look at services like Pandora for the first time you can’t help but be amazed and feel good. But my own sister asked me what music I was listening to a few weeks ago, and the conversation went . . . nowhere.
For all our new connectedness, we’re becoming way less connected. Want to grow your business? Reverse that trend, now.
