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Beware of What You Read
Ashton Kutcher is Bigger Than CNN 
Try wrapping your head around that. I dare you.On Twitter, everyone’s new favorite no-real-use web site, there was a race recently: who could get to a million followers first. The contenders were a big news network that didn’t even own its account until the last days of the ‘event’, and a third-tier actor who’s married to a second-tier actress twenty years his senior. I’ve seen his acting. Marrying Demi was the best thing he’s done.
The million-follower mark has long since been surpassed; Twitterholic reports that as of May 1 there were five accounts with at least a million followers, and Mr. Kutcher has surpassed 1.5 million followers.
The amazing thing is that regular people cared about this at all. Listen, we all need a distraction from time to time, and this one ranked right up there with the death of Anna Nicole Smith. It didn’t matter to anyone, but all the news networks devoted hours every day to that coverage, too.
So, what to do about Twitter? Probably, the answer is to wait for it to go away. I know your friends all need to know in near-real-time every time you eat a peanut butter sandwich, or better yet, each time your office chair senses you’ve passed gas (I’m not kidding about that one, by the way). But you need to pay attention to what Twitter represents.
In a world were the whole game seems to have become about getting attention, you need to make sure you get yours. Let us help . . .
| Your House, Your Business, and Facebook What are they worth?
Not too long ago, Microsoft made an investment in Facebook that “valued it” at about $15 billion. Really? No, not really. Microsoft invested $240 million dollars in everybody’s favorite/least favorite web site a while back, and reportedly got 1.6% of the privately-held company in exchange. Voila! Like a printing press for money. Wish you were Mark Zuckerberg, don’t you? Recently, there have been many rumors about Facebook going public, being sold outright, accepting more private investments but remaining independent, and the like. The “valuations”? Anywhere between $2.5 and $5 billion dollars. Predictably, the current owners think their baby is worth a number toward the high end of the scale, and everyone else aims lower. Real estate works the same way. I’ll bet you know someone whose home was “worth” $500,000 a few months ago and now would bring $325,000, if they could sell it at all. And I’ll bet they’ve told you that they won’t sell that house now because “it’s worth more than that”. Umm . . . no, it isn’t. Things are worth what the market says they’re worth. Last year, the Facebook kids and most homeowners were working in markets that valued them one way, and this year the markets value them differently. Depressed? Don’t be. This is a time to renegotiate your contracts with vendors living in 2008 or 2007’s economy. Or at least think “lower” when negotiating new contracts. Virtual VIP can help you negotiate this changing world, in this case, literally. Let us beat the hidden dollars out of your budgets |
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Strange, but true. The Saturday Night Live alum, star of several decidedly un-funny films, and now the host of NBC’s Late Night is truly a different kind of talk show host. I didn’t say “better”, I said “different. But I also didn’t say “worse”. My qualifications as a television reviewer notwithstanding, the point I’m making stems from a quote Mr. Fallon gave to Canada.com in an interview just before he took over the show. Ready? Video Games Matter. Yes, to you, even if you don’t play them. How? Figure it out. We’ll Help. |
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| About Virtual VIP PC-VIP Inc. Business and Computer Care for Those with Better Things To Do Virtual Assistants, Business Coaching and Consulting, and Rent-a-C.O.O. Services New York City, and On Your Desktop
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