PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Social Media, Trust Agents, Chris Brogan, and Reality
Last December, I had the opportunity to interact at a webinar with Chris Brogan and Julien Smith, the authors of Trust Agents. This book has been a New York Times Bestseller for months, and I can tell you from my subsequent contact with them that both Chris and Julien...
Google Analytics Has Now Rendered Itself Worthless
How do you know if your web site is performing? If it makes more money than it costs, maybe that's good enough. Even without doing any measurements of traffic, click-through rates, or your Search Engine Optimization ranking, you can tell that much. But what if you...
Business Change is About Solutions. Problems Are Secondary.
Last July, as the Health Care Reform rhetoric began flying fast and furious, I pointed out that all the naysayers (at the time, almost exclusively partisan Republican naysayers) were talking smack in spite of not yet having seen a real plan from President Barack...
MILF? Nah. A MILB is What’s REALLY Hot
It made the New York Times, so it must be true: women are blogging, and they're passionate about it. So much so that they're dropping everything that used to be important to them to spend more and more time in their hot new pursuit. Friends, I give you the MILB™. By...
Business Change Highlights
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