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| You Call that Marketing? What’s the REAL Story?  Maybe by now you’re heard of Seth Godin. Seth’s one of this decade’s most noted marketers, and while I personally prefer the add-some-wit style of Malcolm Gladwell to the almost-too-much-wisdom approach that Seth puts forth, this man is the real deal.
A few weeks ago, Seth put a post in his blog that you must read. Seriously . . . right now, click this link. Coffee. Who Cares? Well, Starbucks cares, and they serve an awful lot of the stuff. And YOU CARE, TOO. Everyone knows what coffee does. Everyone knows when and why and by whom it’s consumed. And somehow, a message that says “let me tell you what I think of me” is still how this is getting sold. Wrong. Your clients care about you at some point. If you’re selling certain types of service they care about you somewhere during the sales process. Your prospects, though? They don’t care about you, and if you want to convert them to clients you need to let them know that they’re the important ones. For the record, you’re important to Virtual VIP, and to PC-VIP. But we’re not that important to you. Until you decide otherwise. |
| Financial Corner Amazon to Collect Sales Tax in New York  Don’t live there? Think you don’t care? Think Again
Unless you’re one of the lucky few businesses thriving on the things you do in your home territory (read: one country in Europe, one state in the USA, etc.), this one could be a problem for you. The New York State Supreme Court has upheld a decision that makes Amazon.com responsible for collecting sales tax on sales to people in New York, even though Amazon has no physical presence there. Sounds wrong? Well, the decision essentially says that people who sell through Amazon are part of Amazon, so that means Amazon “has a presence”. Never mind that there are multiple agreements between Amazon and their marketplaces partners stating that there is no relationship of this sort. Never mind that in establishing this precedent the day when Amazon has to pay benefits to their new “employees” might not be far off. Never mind that as soon as the first lawsuit alleging that relationship drops the whole infrastructure will implode. Just . . . pay up. The world is in a constant state of flux. Let Virtual VIP help you manage that change. |
| About Virtual VIP PC-VIP Inc. Business and Computer Care for Those with Better Things To Do Virtual Assistants, Business Coaching and Consulting, and Rent-a-C.O.O. Services New York City, and On Your Desktop PC-VIP Inc.+1 646 827-3800 |
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