Media Standards (I Told You So)
Media Standards? I Told You So. No seriously, this post is all about things working as expected, and also me being in I Told You So mode. I’ve done I told you so a few times here. If I’m honest about it I acknowledge that I kind of enjoy being right and am....jpg)
Why It’s Good When You Can’t Find Your Storytelling Path
In business, we often think we need to know where we’re going if we have any hope of getting there. But if your business is storytelling, sometimes the path undefined is the path to greatness. And that’s Rule #3 of Pixar’s 22 Rules for Phenomenal...
An Uber Mistake. An ASHTON KUTCHER Uber Mistake
Despite his name have come up here over two dozen times, I have at best only a passing interest in model/wooden actor/über-investor-cum-pitchman Ashton Kutcher. But this week, Ashton Kutcher made what can only be called an Ashton Kutcher Uber Mistake. How big a...
It’s-All-Positive Marketing Guru Chris Brogan Goes Negative
When Chris Brogan Goes Negative It Looks Like This When Chris Brogan goes negative, it looks like this. We should all be so lucky. Other than being jealous of mystified by his success, I have no issues with Chris Brogan. Directly or otherwise he’s been the...
Content Marketing Requires Clear Messages
In the mid 1990’s, when Microsoft was still MICROSOFT!!!!!!!, I traveled around doing a talk about technology that—as is my wont—was more about business than about the technology people thought was under discussion. Microsoft was the focus of that presentation,...
Apple and U2 Bring Music BACK to a Place Called ‘Vertigo’
Kim Gjerstad and MailPoet, you’re on the back burner today. Apple announced a couple of things yesterday that should have everyone in the music and banking businesses very, very nervous. PayPal and Square, I’m looking at you. As you know if you’ve...
Plug-In Statistics, Marketing, and The WordPress Repository
Working through Kim Gjerstad’s 360-Degree Marketing Presentation for MailPoet at WordCamp Europe 2013, what’s becoming more and more apparent besides Kim’s candor is that data matters. And sure, statistics lie, but the MailPoet crew relies on...
Customer Service, Koeppel Nissan and Broken Business Process
Today, a short diversion from our ongoing story about MailPoet’s Kim Gjerstad and his 360-degree marketing presentation at WordCamp 2013. I’m sitting in the customer service lounge at Koeppel Nissan in Queens, New York. I’ve been here before, and...
MailPoet, 360-Degree Marketing and Realism from Kim Gjerstad
In the WordPress community there’s a guy who’s become something of a legend. Joost de Valk is so famous that he’s become known by a single-word, almost-the-English-pronunciation-of-his-name nickname. Yoast is a big deal. Yoast has written some of...
Kim Gjerstad’s MailPoet WordPress Plug-In IS NOT A PLUG-IN
What if you were selling something other than you thought you were selling? What if your customers didn’t understand what it was you sold? What if you attacked that problem head on? Then you’d be the MailPoet WordPress plug-in email marketing software....
MailPoet’s Kim Gjerstad, 360-Degree Marketing and Web Design
Custom Design is Crap. Peel yourself off the floor. We do custom design here at Answer Guy Central, and no, custom design isn’t crap. But understanding when custom design will help you achieve your business goals and when the time and cash expenditures make...
