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Achieving Influency* Through Long Tail Marketing and Search Modeling

Category Archives: Customer Service

The Answer Guy On Customer Service as it relates to Business Change

Is That Page ‘Content’, or is it ‘News’?

Google, Optimization, and News Versus Content

Influency takes a lot of work. And sometimes what was influence-y yesterday is less so today. This is why, even though there’s nothing about Influency that you couldn’t make happen yourself if you had the time, you hire The Answer Guy.

Here’s a new example of why.

This morning, both in my newsfeed and on Google+, I came across a story by Barry Schwartz. I’ve mentioned Barry here once before, referring to his site Search Engine Roundtable as a great resource for Optimization (and of course, therefore, Influency). I still read Barry, but that might change soon; I’m starting to think that Influency is in the process of passing him by.

Influency, Great Customer Service, and NOT Using HostGator

Hostgator, Customer Service, Great Intentions, and Influency

I hate this story.

I hate it because of how it got started, how it ends, and how I spent way too many hours over the last couple of weeks and especially the last couple of days. I hate that I’m not doing business with the Snappy Gator you see above.

How To Get A Wireless Carrier To Lower Your Monthly Charge

Republic Wireless: A Wireless Telecom Carrier Offers a 'Fair' Price

Influency comes in many forms, and with almost everyone having a mobile phone, your wireless telecom carrier sure does occupy a position of influency in your life. You’ll pay what they tell you, or bad things will happen.

Or maybe not.

Over three years ago, Google took a shot at disrupting the wireless telecom business when they introduced the NexusOne. Nothing happened. But time has passed, business has changed, and the idea of buying a phone inexpensively and taking it to another carrier is starting to mature.

Influency and Customer Service; Fraud at Verizon Wireless

verizon wireless customer service at store 344203, 1187 third avenue 10021, phone 212 606 4700

Infleuncy is a tricky subject. Unless it isn’t. Be everywhere, all the time, be ready to handle your customers’ needs, and unless you’re after negative influency, never accuse your customers of committing fraud.

I’m a long-time Verizon Wireless customer. Long as in “almost twenty years of uninterrupted service”. I control more than a few Verizon Wireless phone lines for myself, PC-VIP Inc. and Answer Guy Central, and our customers. As you know, though, Verizon Wireless has elevated bad customer service to an art form; so much so that about a year ago we rechristened The Answer Guy’s Customer Service Wall of Shame as The Answer Guy’s Verizon Wireless Customer Service Wall of Shame.

The 2012 version of ‘It Takes a Village’

It Takes a Village Drawing

Regular readers know that I lost my sister a few months ago. It was and has been, either surprisingly (you’re both in your 50s!) or unsurprisingly (I lost my sister!) a tremendously impactful and painful thing. Barbara and I were close and in pretty much constant contact, and ‘replacing her’, as if that’s either possible or a good idea, hasn’t been easy.

The Eye of The Storm, Customer Service, and Business Change

The Eye of The Storm, and Marketing, Customer Service, and Business Change

As Frankenstorm/Hurricane Sandy bears down on New York City and I wonder whether I’ll be able to keep doing business for much of this week, I’m thinking about customer service, business change, and marketing.

Last year, ahead of Hurricane Irene, New York City shut down its bus and subway system for the first time I could remember. What passed through town didn’t really feel like much, leading to stereotypical NYC snark about overreaction. But I learned something then: It was necessary to suspend mass transit, not just because of the damage that open electrical circuits in the subway could suffer when under water, but because having people stranded is a real disaster.

Proctor, Gamble, Business Change, Customer Service, and SEO

It’s Friday, and I was planning to put the lid on the continuing saga of Bad Customer Service at Virgin America today. But through the innocuous act of checking the long-term weather forecast this morning, those plans have changed. Virgin America, I’ll have to get back to you; Mr. Proctor and Mr. Gamble just came calling.

I first wrote about Proctor and Gamble’s plans to get into direct-to-consumer sales way back in January 2010. Amazingly, that business change has not only taken the better part of three years to start (OK, so not really) happening, but has somehow stayed completely off almost everyone’s radar. So much so, that when I next mentioned Proctor and Gamble in February of this year, these were our search engine optimization results:

Apple Finally Does Customer Service Right! Sort Of.

I have a very simple message today. This post has no shiny picture to lure people, and isn’t being nearly so aggressively Search Engine Optimized as much of what I write. It’s just . . . a story.

Customer Service is hard.

OK, maybe not. Customer Service can be made easy; The Peninsula Hotel in Beverly Hills and The Lanesborough in London do customer service just about perfectly, simply by making it a priority.

“You Can’t Push Right Now Because The Doctor Isn’t Here”

Don't Push Now The Doctor Isn't Here

Sometimes, pushing is the wrong strategy.

Of course, if you believe that “the squeaky wheel gets the grease”, you push. You push all the time. You explore. As I’ve heard pointed out in various ways by many people, “little boys just can’t resist sticking their fingers in holes”.

In a way, that’s what I do here. I find holes and figure out what’s inside them. I create Search Engine Optimization strategies for our clients. I look for business change issues that small businesses can use to their advantage. I’m all over customer service. And it comes together in something I’ve started calling influency*.

Automated Savings Programs and Business Change

Way To Save, Customer Service, and Business Change

Coincidences are what make life interesting, don’t you think?

Not an hour after I posted yesterday’s story on Banking, e-Commerce, and Merchant Accounts, I was in the car, listening to that quaint old thing we call “radio”,  and a commercial came on for a product/service from Wells Fargo Bank. Wells Fargo wants to help us all save more by using Way2Save, and it’s a pretty good idea.

Now don’t get me wrong; there’s nothing terribly revolutionary about Way2Save. Among other things, Way2Save works by moving a dollar from your checking to your savings account each time you use your debit card. Bank of America has offered a similar program called Keep The Change for years.

The Oxymoron that is Virgin America Customer Service

Virgin America Customer Service, Richard Branson, David Cush

See these two smiling rich guys? Richard Branson (yes, that Richard Branson) and David Cush, the CEO of Branson’s Virgin Group subsidiary Virgin America Airline have a lot to smile about. The least of which, though, is that “Virgin America Customer Service” a phrase that meant something when Virgin America launched a few years ago, has become an oxymoron. “Virgin America Customer Service” is no more. “Virgin America Customer Service” has become code for “at Virgin America, we have a customer service department whose job it is to not provide customer service to Virgin America customers”.

Customer Service and The Evolution of Long Tail Marketing

The Customer Service Equation

I like talking about customer service. I believe in customer service, and that more and more your commitment to customer service will determine the success of your business and your business change.

Last week, when I was attending the Barbara Yablon Maida Memorial Service in Los Angeles, I got to experience both tremendously good and what looks more and more like tremendously bad customer service. The great customer service came from The Peninsula Beverly Hills Hotel, which despite being in Los Angeles/Beverly Hills, a place I’ve always considered the worldwide home of plastic behavior, delivers world-class customer service on a level I’ve come to expect only in London, where places like The Lanesborough have elevated customer service to an art form.

Bread Redux, and Awful Customer Service at Beyoglu NYC

If you’re a regular reader, you might remember this story about Beyoglu, a Mediterranean restaurant on New York City’s Upper East Side. Either way, let me summarize: a few months back I described the indecipherable policy about bread and customer service at Beyoglu. It made no sense then, and it makes even less sense, now.

Except, of course, for the fact that the story seems to have caused a change in policy at Beyoglu. And the latest situation may actually be an even worse customer service fiasco than the earlier one. I hope you’re sitting down.

Business Change and Fake Boobs

Room Balcony, Peninsula Beverly Hills

Hotel Room Balcony, Peninsula Beverly Hills

This week, I’m in Los Angeles, attending the West Coast Memorial at UCLA for Dr. Barbara Yablon Maida. As I encounter more and more people with similar opinions of and feelings about my sister, it’s no surprise that I find myself thinking about perception and reality, but yesterday, as happens so many times, I found myself thinking about customer service, too.

You’re wondering what that has to do with fake boobs, aren’t you? Patience, please . . .

When a Privacy Violation is Called ‘Customer Service’

galaxy nexus verizon google wallet update

Dear Verizon Wireless:

WHAT ARE YOU DOING DISABLING AN APPLICATION INSIDE MY PHONE???

Imagine you’re sitting in a New York City Taxi Cab. NYC Cabs are one of the places where NFC payments can be counted on to work, and as an owner of a Galaxy Nexus SmartPhone, I’ve gotten used to paying for cab rides by just tapping my phone against the little magnetic receiver.





Answer Guy Central Influency and Integrated Marketing, New York NY 10128

 

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