by Jeff Yablon | Jul 16, 2018 | Business Change Highlights
Content may be is king, but without context you have little more than click-bait. Let’s get an improved feel for the water. Yeah, I’m being clever, but that’s the point of this post—and a big piece of what we help our clients accomplish. Every day,...
by Jeff Yablon | Jun 29, 2018 | Business Change Highlights, Search Engine Optimization SEO
If it seems lately as though I’m in a bit of a writing slow-down, it’s because I am. There are two reasons. First, we’re in the middle of a business redirect at Answer Guy Central and the strategic implications for what I write are shifting. And...
by Jeff Yablon | May 24, 2018 | Business Change Highlights, Customer Service
A few years ago, I told you about Google predicting that I’d be visiting a Costco in New Jersey. While I was sitting in my office in New York. Using a desktop computer. While it’s a complete coincidence that Google’s handling of data is becoming a...
by Jeff Yablon | May 17, 2018 | Business Change Highlights
I’ve been helping people get things done for … well, let’s just leave that at “a long time”. Because that’s so, I have some observations that time has only made more true. One is that people almost always think of you in the first...
by Jeff Yablon | Apr 16, 2018 | Business Change Highlights, Business Process
Recently, research that flies in the face of everything we’ve come to “know” about the Internet surfaced. Social referral is no longer the best way to get found. Search is back, baby! Umm … sort of. The research is credible enough; Shareaholic...
by Jeff Yablon | Apr 6, 2018 | Business Change Highlights
Some years back we coined—at least we believe we coined—the word coopetition. It’s one of those simple/not simple ideas; coopetition is both competing and cooperating with the same people. In the Internet age coopetition has become more and more common. But...
