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Achieving Influency* Through Long Tail Marketing and Search Modeling

Category Archives: Search Engine Optimization SEO

Search Engine Optimization (SEO) Stories at Answer Guy Central

Optimization Elements, SEO, Small Business, and Expenses

The Answer Guy Thinks About The Many Elements of Search Engine Optimization

See all the stuff that goes into Search Engine Optimization? It’s a lot of stuff. A LOT of stuff. You can’t afford it.

Of course, you also can’t afford not to do it.

A few weeks ago I came across this Google+ Thread. It was started by an SEO practitioner who said, simply, that you can’t afford SEO. Interesting. He even made a point that will make getting your business even less likely: you can’t outsource SEO. And you know what? He’s right, on both counts; you can’t afford SEO and you can’t outsource it because computer geeks don’t get your business well enough to be entrusted with such a task.

Lee Odden: OPTIMIZE! (Content Marketing, SEO, Social Media)

Optimization (And SEO, and Content Marketing, and Influency)

In case you’ve somehow missed this, we’re big believers in Search Engine Optimization. Let me be blunt: remove the “it’s snake oil” part of the conversation (and it isn’t), and the simple truth is that if you don’t optimize your presence on the Internet so search engines can and want to find you, you have a very big problem.

PhotoDropper by photodropper.com? Photodropper at WordPress?

Is It Photodropper, Or Is It Photodropper via WordPress.org?

It’s a complete coincidence that I told you about the way we handle pictures at Answer Guy Central just a few days ago. This morning, I heard for the first time about PhotoDropper.

And I’d like to point out that I’ve linked to Photodropper.com both in the image at the top of this story, and in the link you see above.

Big deal? You bet it’s a big deal.

Comments, Optimization, and Influency

Comments, SPAM, Livefyre, and Influency

I’ve been out of town, and so while Bob has been working, and our long-tail marketing efforts have continued doing their thing, I missed something a few days ago. Now, let’s tweak the Influency equation a bit. And let’s talk about why.

Last week, our old friend Adam Popescu wrote a story about … comments. It might seem like an unimportant subject, but in the Influency game very little is insignificant.

Popescu wrote about a subject that’s been on my mind for quite a while: what’s the right way to manage comments on your blog or website?

Warren Buffett Gets Into Social Media

Warren Buffett Makes for Influential Long Tail Marketing

Yesterday, Warren Buffett started hanging out at Answer Guy Central.

Strange (and unlikely) as that sounds, I’m only partially kidding. As you can see from the graph at the top of this post, a story I wrote almost a year ago about Warren Buffett’s browser preference suddenly started drawing a lot of traffic, yesterday.

130 views hardly qualifies as “a lot of traffic” in many senses, of course, but when something written a year ago that had previously been read all of 230 times suddenly spikes so highly, something‘s happened. And that something is Influency*, through long-tail marketing.

Google Finally Reveals How To Get Found (But Not Really)

Google Bot Talks Influency and Search Engine Optimization

Wouldn’t it be great if Google shared some insight into how they actually work?

We’ve been sharing information about Google’s Secret Sauce for years.The recipe keeps changing and Google doesn’t want mere mortals to be able to replicate it, but spend enough time with us, and let us teach you search engine optimization, and you’ll understand enough to cook up a pot or two of Google-y goodness.

The other day, one real-life Google Bot posted a video purporting to teach you how to how to get more out of information in Google Webmaster Tools. And I learned something new: Google’s Rankings Don’t Mean What You Think They Do.

Someone Searched for WHAT ?

Long Tail Marketing Equals Search Engine Optimization

Sometimes, you just shake your head in disbelief.

A few days ago, I noticed that somebody had searched Google for the phrase answerguy.com+social+networking. I’m sure you can guess, but what that means is that it occurred to someone that they needed to ask Google what had been said about social networking over the years at Answer Guy Central.

And we’ve said plenty. We don’t specifically name social networking as one of the tenets of Influency, but it surely is—although in practical terms we usually consider social networking to be part of Optimization.

Mark of Media (Social and Otherwise) : Changing Influency

Jeff Yablon, Search Engine Optimization and the Effect of Social Media

Influency cometh. Or if you aren’t careful, Influency goeth away. Last week, I happened to look at our search engine optimization ranking for the name “Jeff Yablon”. And while there’s been a slight uptick over the weekend, Google now sees Answer Guy Central as only the fifth most important search result for my name.

Social Media is coming to get you.

I know that sounds like old news. And I continue to have a love/hate (mostly hate) relationship with Facebook, et. al. Social media, in business, is, pure and simple, a necessary evil. But the emphasis is on “necessary”; if you want to get found and keep your Influency on the rise, you must participate in Social Media.Here’s the proof:

Influency (And How True It Is That Google Owns Everything)

Google Owns Everything

Cute Tee Shirt, Dude. Google does kind of own your identity.

Or as I told you a few months ago, before it became a matter of Influency*, and before Influency became of dominant and imminent importance, Google Owns Everything.

We’re getting ready to drop the big Influency bomb of 2013, and in the course of our ongoing research I noticed today that somehow we’d become Google fourth-most important web site for the phrase “Google Owns Everything”. Search Engine Optimization? Sure, but the phrase Google Owns Everything isn’t one we’ve exactly “gone after” here. Nevertheless, there you have it. As of this writing, the broad and seemingly obvious statement “Google Owns Everything” is sending traffic to Answer Guy Central—and at a time when rankings are getting harder to come by!

This Report is WRONG. So How DID That Guy Get To My Website?

What Search Results Does This Show?

Three days ago, the visitor you see represented above came to Answer Guy Central for the very first time, and went directly to that day’s story on Influency, Google Now, and there being too much information floating around.

Except: he came “directly, or via local bookmark”. Stop and think about that for a moment.

It doesn’t seem possible that someone who’s never been to Answer Guy Central went out of their way to type “http://answerguy.com/2012/12/18/influency-google-now-expand-to-stock-prices/“; realistically, it doesn’t seem possible that anyone would type out that string. And because the visitor viewed only that one page, we know that he didn’t just type http://answerguy.com and then find the day’s story, or get referred to the story from another page.

What Happens to Influency When You Google Yourself Too Much?

I Google Myself Too Often

Can You Google Yourself Too Much? When you’re me, even watching 2012 come to a close and thinking about Answer Guy Central’s almost-here Influency* re-branding comes in a distant second to questions like that one. Yeah, I know how weird that makes me.

Nevertheless, when a couple of people landed at Answer Guy Central yesterday by Googling the phrase “yeah I know I google myself too often“, it caught my attention.

I was surprised. I don’t feel as though I Google myself very often, and prior to today, the only time the phrase “google myself” had ever been published at Answer Guy Central was here, over three years ago.

Search Engine Optimization? Influency*? Long Tail Marketing?

SEO Influency and Search Engine Optimization

This week, I’ve been working with a new client, explaining a few things about Search Engine Optimization. He happens to be both an engineer type and a business school graduate, and because of that our conversations sometimes turn to the geeky, and the minutiae-laden.

He pointed out that both Search Engine Marketing (paid advertising) and Search Engine Optimization—in fact, on-line services in general—seem to rely on data sets with conflicting information. I was floored by his understanding, despite what I said a moment ago, and acknowledged the accuracy of his observation.

H1 Tags ARE Influency (and Great Search Engine Optimization)

Influency*, Search Engine Optimization, and the H1 Tag

If you read Answer Guy Central regularly, you’ve probably noticed that lately I’ve been teasing you with our upcoming re-launch. You don’t need to worry; we’re still all about business change, but we’re focusing the message on on-line marketing.

Everybody’s gotta eat, right?

In designing Answer Guy Central 3.0, we’ve decided that Search Engine Optimization, the absolute most important kind of business change you can undertake, is best presented as one part of what we’ve coined Influency*. So Influency, a not-exactly-common-but-still-used-occasionally word, is one we decided to go after as part of our own SEO targeting.

If Oprah Uses Twitter But Can’t Spell, Does It Count?

Oprah, Twitter, Media, Marketing, and Misspelled Hashtags

You get a car! And YOU get a car! And YOU GET A CAR!

But if you misspell “car”, did the marketing work?

Like so many of us, Oprah is “on Twitter“.  And when you’re Oprah, it almost doesn’t matter what you say or how you say it, because people will follow you, turn your word into gospel, and pass that gospel on.

What if you can’t spell?

Once again, if you’re Oprah it doesn’t matter. But when Oprah recommended the new Microsoft Surface tablet, but did so while using an iPad—funny enough all by itself—she unwittingly raised some interesting questions about . . . hashtags.

How Fast Is Your Internet Connection? Wanna Bet?

FIOS Quantum Wifi and Wireless Speed

The other day  I was looking at the search phrases that have landed people at Answer Guy Central, and I came across both what you see above (25 mbps comcast connection, however wifi only gets 10 mbps), and this:

Google Search for 'Upgraded Internet Speed'

Pleased as I was to see Google’s high opinion of Answer Guy Central’s Search Engine Optimization efforts, what got me thinking was the perception/reality thing. People are buying high speed Internet and getting—or believe this to be the case—nothing resembling the high speeds they’ve paid for. This is the kind of thing we manage for our clients at The Computer Answer Guy and PC-VIPcomputers are too hard to get working the way you want them to work.





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