by Jeff Yablon | Jun 27, 2016 | Search Engine Optimization SEO
Late last year I wrote a piece titled Google’s Last Word on SEO. Now, here’s the real last word: RankBrain. Google RankBrain, as our old friend Danny Sullivan points out here, shakes out as the last bit of proof you need that standalone SEO is no longer...
by Jeff Yablon | Feb 3, 2016 | Business Process, Marketing, Search Engine Optimization SEO
Sometimes you’re rolling along doing almost everything right, and it’s good enough. Other times, doing almost everything right will get you dead. Like when the road you’re on is curvy, hilly, dark and truck-y … and rain starts falling. This...
by Jeff Yablon | Dec 11, 2015 | Content, Marketing, Search Engine Optimization SEO
By now, you’ve heard of Search Engine Optimization. While it was considered snake oil for a few years, even non-technical, non-marketing types have come to understand that SEO matters, even if they don’t know what that means. Even if they fall into the...
by Jeff Yablon | Oct 28, 2015 | Marketing, Search Engine Optimization SEO
Several years ago, I asked what might happen if we all awoke to the headline Google Merges with Facebook. While that particular nightmare hasn’t and most likely won’t ever come to pass, a few things have changed such that there’s illustration most...
by Jeff Yablon | Jul 14, 2015 | Content, Marketing, Search Engine Optimization SEO
Last week, we posted this story about Google Rules—specifically, parsing Google Rules. That’s (mostly) a conversation about Search Engine Optimization, of course, and SEO is dead … except, it isn’t. Yesterday, I stumbled on another piece by SEO...
by Jeff Yablon | Jul 9, 2015 | Content, Marketing, Search Engine Optimization SEO
Google has rules. Sometimes Parsing Google Rules is about knowing how to search, while other times parsing Google rules is about getting found. And as time goes on understanding the latter keeps getting more difficult. Yesterday I came across a post at SERoundtable,...
