Giving Back via Social Media

Today, I’m taking a break from cracking the millennials code. Courtesy of one of my Twitter contacts my mind is on Giving Back Via Social Media. I pointed out how unsocial social media is way back in 2009. I believe that more than ever. But maybe it’s...

The Best Hug Ever

When’s the last time someone you worked with gave you a big hug? What about the last time you hugged a customer? Is giving the best hug ever the way you need to look at your marketing efforts? Mark Schaefer says the answer may be yes. Let’s see if Mark is...

When Context Doesn’t Matter

In what seems like a long-ago time, before the phrase “President-Elect Donald Trump” was even fathomable, this piece on Post-Truth Politics ran at The New York Times. My immediate takeaway was that in the era of Post-Truth Politics we’ve reached a...

Disruptive Marketing and Purple Strawberries

One of the things we do for our clients is manage their marketing. And as the world of the intertubes gets more complicated something that’s more and more apparent is that the best marketing is disruptive marketing. And it occurs to me that purple strawberries...