A few months ago, I wrote a piece about everything. You know … everything. Every thing you could ever want to know about everything you’ll ever encounter. Everything. I hope nobody thought I meant it. I ended the piece with these words, to underscore that:
If it sounds like I’m running a tremendous number of ideas together in one story, well . . . I am. And that’s the point. You can boil everything down to Influency* , but before we can, we need to figure out what everything is . . . for you.