by Jeff Yablon | Mar 24, 2017 | Marketing
Today, I’m taking a break from cracking the millennials code. Courtesy of one of my Twitter contacts my mind is on Giving Back Via Social Media. I pointed out how unsocial social media is way back in 2009. I believe that more than ever. But maybe it’s...
by Jeff Yablon | Jan 17, 2017 | Business Change Highlights, Marketing
This bespectacled, defolliculated man is a marketing genius. That’s not news to us here; over the years Seth Godin has appeared many times at Answer Guy Central. Today, though, he’s back with a vengeance; in 2017 The Seth Godin Tribe means more than ever....
by Jeff Yablon | Dec 15, 2016 | Business Change Highlights, Marketing
When’s the last time someone you worked with gave you a big hug? What about the last time you hugged a customer? Is giving the best hug ever the way you need to look at your marketing efforts? Mark Schaefer says the answer may be yes. Let’s see if Mark is...
by Jeff Yablon | Nov 28, 2016 | Marketing
In what seems like a long-ago time, before the phrase “President-Elect Donald Trump” was even fathomable, this piece on Post-Truth Politics ran at The New York Times. My immediate takeaway was that in the era of Post-Truth Politics we’ve reached a...
by Jeff Yablon | Nov 22, 2016 | Marketing
One of the things we do for our clients is manage their marketing. And as the world of the intertubes gets more complicated something that’s more and more apparent is that the best marketing is disruptive marketing. And it occurs to me that purple strawberries...
by Jeff Yablon | Jun 2, 2016 | Influency, Marketing
Think you’re tough? Think you have “a brand”? Think your name matters? Wrong. Your name doesn’t matter and Twitter is going to prove it. A few months ago the news that Twitter was abolishing their 140-character limit started making its...