Disruptive Marketing and Purple Strawberries

One of the things we do for our clients is manage their marketing. And as the world of the intertubes gets more complicated something that’s more and more apparent is that the best marketing is disruptive marketing. And it occurs to me that purple strawberries...

When Your Name Doesn’t Matter

  Think you’re tough? Think you have “a brand”? Think your name matters? Wrong. Your name doesn’t matter and Twitter is going to prove it. A few months ago the news that Twitter was abolishing their 140-character limit started making its...

The Death and Rebirth of Blog Comments

A couple of years ago I found myself in a back-and-forth through LinkedIn with Brian Clark, the impresario at Copyblogger and a guy I once referred to as the smartest guy in business. Brian and I were talking about his decision to turn off comments at Copyblogger, and...

Your Content Marketing Sucks

Your Content Marketing Sucks.   The idea of what makes for great content marketing and who’s good at it is evolving at an incredible pace. How fast? The amount Search Engine Optimization’s value shifted over the course of about five years seems about equal...