Virtual VIP Tips
July 2009

PC-VIP Inc./ Virtual VIP
Business and Computer Care for Those with Better Things To Do
New York City . . . and Your Desktop!

Welcome to the July 2009 issue of Virtual VIP Tips. We say “hi” this way about once a month, and I want to say that I’m always here if you need help, too. Read on, and have a great day!

Also (Exciting News; drum roll, please): We’ve re-launched our Web site Answerguy Central. Please take a look, and let me know what you think!


Jeff Yablon
President & CEO

Free is Bad!

Or Not, but think about this . . .
Everyone loves a bargain . . . no one more than me. I won’t trade quality for price, though, and so while you may find me in Wal-Mart I only go there for certain things. Towels and Sheets not among them.

In the Internet Age, Free seems to be the new Black. Everyone is trying it on, and more than a few people are making money at it. Directly, they might sell your e-mail address, for example, and indirectly they give something away in the hopes of convincing you to buy something else, or even . . . Better!

That’s fine, right? Most of the time, yes it is. But here’s where free becomes a problem:

No one is listening any more.

In “the old days”, if you wanted to get someone’s attention you sent out a piece of mail. And even when that mail was going to someone who had no idea who you were, the experts said you had about a 3 percent chance of making a new friend, and a one-in-three likelihood of selling that new friend something in short order.

What are the returns now?

Using email, the chance of your communication ever getting opened is about one in twelve, and that’s for the ones that make it to your target’s in-box. SPAM filters make many emails go away altogether, so the real number is way worse.

Even “wanted” communications are often ignored now. This newsletter is IGNORED by between 60 and 80 percent of all its recipients. As in . . . never opened. And everyone who receives it knows us!

We pay to get those statistics, so it isn’t free for us to do this. And we pay to deliver it in a safe and secure way, but what we don’t do is pay by the piece. And that looks more and more like it matters.

What can you do?

Two choices: either send out a tremendous amount of garbage (ugggh . . . please don’t go with that choice), or spend time actually reaching out personally, on a regular basis.

We’ll show you how, by the way, by the way . . .

Enjoy your free newsletter, now . . .

TAG(ged), You’re It!
And Wow, Do You Not Want To Be

Have you received an e-mail in the last month or two from an operation called Did it tell you that someone you knew wanted you to see their new pictures? Did you click through only to find that there were no pictures, and then get a note from someone else later one telling you that YOU had “sent them pictures” that they couldn’t see?

Welcome to the latest big scam. (notice I’m not linking to them) sets this little trap, and when you take the bait, they then grab the contents of your address book and send a note to everyone you know. And no, you don’t even give them permission first.

This one’s quick . . . it’s just a cautionary tale about e-mails from people you don’t know. And sadly, it doesn’t have a “here’s the solution” ending because the only way to be sure you avoid this is to never ever open email you weren’t expecting. Good luck with that.

Here’s the thing, though: We can help. Drop us a line and let us show you how to adopt safer email and computing practices.

In This Issue
Free is Bad
Tag(ged), You’re It!

Spotlight On: Blackberry Etiquette

Tell the truth: you’re tethered to your Blackberry, iPhone, or some other device twenty-four hours a day.

In a fascinating article in the New York Times, Alex Williams looks at the new rules. And much as I hate to admit it, they make sense.

What made me think this? I’ve been using a PDA to take notes at meetings for over a decade now, and it occurs to me that when people ask what I’m doing now it isn’t because they’ve never seen someone do that, or are so enamored of my time-saving skills (look, Ma, no transcribing notes!).

They think I’m texting!

OK, for the record: I don’t text. At all. And I rarely surf the Internet while I’m out. And personally, it drives me nuts when my kids text at the dinner table; Can we please pay attention to the person we’re with for just a few minutes?

But there are valid reasons to look down at a mobile communications device. Maybe someone needs a piece of information right now, or maybe you think of something that will add to the conversation/meeting you’re involved in. Fine. Look down, do you’re thing, and look up.

And then, stay engaged, because even in a world of disengagement, it’s how we stay civil. And Make friends. And money.

About Virtual VIP

Business and Computer Care for Those with Better Things To Do
Virtual Assistants, Business Coaching and Consulting, and Rent-a-C.O.O. Services
New York City, and On Your Desktop


+1 646 827-3800

Share This