No Process? No Business.

Influency Marketing on FaceookInfluency Marketing on LinkedInInfluency Marketing on Google+Influency Marketing on Twitter

Blog. Create Business Change. Nobody Reads You. Get Fired!

Did you hear the one about the blogger who lost his job because not enough people were reading his words?

It’s not actually a new idea. The companies that aggregate blogs figured out quickly that if nobody was reading what one of their bloggers had to say that they were paying for nothing of value. The Gawker Medias of the world have been ruthless toward their mostly-underpaid staffers for years.

Now, The Washington Post is in on the act.

Is this bad business, or just another example of necessary business change? More of the latter, I’m afraid, but imagine you were writing a column for a big newspaper, were asked to do the extra work of writing a blog, had that blog promoted via means you weren’t told about, didn’t understand, and had no control over, and as a result of not enough traffic finding its way to your blog entries lost the job you had been doing for years. Ouch.

Now here’s a funny extension to things:

A couple of months ago, David Pogue, the New York Times’ lead technology journalist and the 935th most popular blogger in the world, suddenly became a non-force. His ranking dropped to zero. Why? Because somehow, the forces that make the Internet work got confused and though THIS blog was his. Yes, the problem has been fixed.

Which explains how I know that David is only the 935th most popular blogger. And raise the question: if David Pogue ranks 935, what chance do lesser lights have when their bosses start measuring them?

And firing them.

Watch the way you business goes, and the way you manage business change. Watch very carefully.

Trackbacks/Pingbacks

  1. Why AOL Cannot Possibly Make Money: It's Just a Content Farm - [...] the first big media company to analyze the cost of producing content and start applying formulas. The Washington Post …
  2. USA Today: The New Bastion of SEO and Business Change? - [...] was fully nineteen months ago that I told you about the Washington Post writer who lost his job because …
  3. Where Does Business Change Meet Trust and Journalism? - [...] delimiters for any journalism/not journalism debate. Of course, in the Internet age, with even writers for large newspapers concerned …
  4. Journalists Are Tweeting, But Don't Care If You Talk Back - [...] so. Maybe not. But I’m sure that when journalists are compelled to drive traffic to their posts or risk losing …
  5. Blogging, SEO, and Blogging ABOUT Search Engine Opimization - [...] journalism has hazy borders with business change, too. In fact, they really do all run together. Washington Post writers getting fired …
  6. Newspapers may be Influence-y. Most talking-head video isn't - [...] again, The Washington Post fires columnists whose blogs don’t get read enough, and The New York Times has managed …
  7. In Jeff Bezos' Journalism Future Some Changes Will Be Needed - […] Despite being in Washington, where one might expect The Post to have become an easy target for lobbyists looking …
  8. Hubspot, The Influency of Content Marketing, and Journalism - […] I came down pretty hard on Jeff Bezos‘ purchase of The Washington Post. Or more specifically, on what’s going …

Submit a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Follow

Get new posts delivered to your Inbox

Join other followers: