Influency Marketing on FaceookInfluency Marketing on LinkedInInfluency Marketing on Google+Influency Marketing on Twitter

The Killer App: Business Change You May Not Want, But Will Have

I have two words for you today: Google Wave. If you like, you can watch a short video here.

This week, Google lifted the curtain on a new product that’s been getting talked about for a year now, by allowing 100,000 pre-selected people into a beta program for Wave. If the buzz is anything close to accurate, Google Wave will revolutionize the way we communicate with each other when it becomes available to everyone sometime next year.

I’m not going to talk about what Google Wave is. I am, though, going to ask you to start thinking about a few things it does, and whether it’s a good idea. Is this the business change you want?

I love the idea of making e-mail more productive. I spend as much time deciphering broken trails in emails as I do responding, and while it will introduce some new problems, Google Wave will be a real move toward better collaboration.

At the same time, it’s another step onto Google’s Mother Ship, where everything you do is controlled by one giant company, and equally frightening, tracked by them, too. I’m sure that Google will take steps to leave you feeling independent, like making Wave work inside your favorite e-mail program instead of mandating that you do all your work on the Google Wave web site. But they know an awful lot about you, and Wave will absolutely give Google that much more control over what you see, who you hear from, and the like . . . just when we’re all trying to gain control over those things ourselves.

Enjoy your weekend thinking about that, and the people who are bidding on eBay for a few Google Wave invitations that are for sale there.


  1. Tweets that mention Google's Business Change / Killer App: Hello, Wave -- - [...] This post was mentioned on Twitter by Jeff Yablon. Jeff Yablon said: #googlewave #businesschange: [...]
  2. Gmail: Google & Business Change through World Domination - [...] See what isn’t free here? While giving you something that makes your day just . . . a . …
  3. Google Seems to Think It's Time to Dump E-Mail - [...] is what we dump e-mail in favor of. And this makes me think for the first time in months …
  4. Facebook Takes Over Google Wave - [...] Wave might have been, they had no way to explain it well enough to make people actually use it. …
  5. Shawn and Sean Search For The Killer App. It's AIRTIME, Dude - [...] Lotus 1-2-3 was a killer app. The seminal spreadsheet made┬áthe personal computer market. E-mail is a killer app; your …

Submit a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


Get new posts delivered to your Inbox

Join other followers: