Part of my day is spent looking for new trends. How could I comment on business change otherwise?
Now I want Mrs. Brady to be my technical support guru. Yep. Florence Henderson — Carol Brady of The Brady Bunch fame — is in the technical support business. C’mon, Mrs. Brady, lay your hands on my computer.
I wanted to make fun of this idea, and I don’t for the life of me understand why the owners of Mrs. Brady’s Technical Support Company are using flohclub.com instead of floclub.com, which they also own and is the pronunciation they’re going with. But you know what? It’s good stuff. And WOW is it “business change”.
Now let’s be clear. Wherever Mrs. Brady is in her real-world life, she isn’t on the phone handling your technical support requests. And from what I can see, Florence Henderson doesn’t even own the site; that honor, as of this morning, belongs to one Antony Hirsch. But the introductory video on-line at flohclub.com is Florence Henderson in all her Carol-Brady-and-Wessonality splendor, and it’s put together in a way that if I was an old person looking for technical support—I’m not being judgemental; they state that older people are their target customers— and happened to come across this video (uh-oh, business change plan execution flaw!), I might sign up. Seriously. Watch Florence Henderson Shill Flohclub.com Here .
And there’s more that makes me think flohclub.com could work:
There’s a system-check tool at flohclub.com created by the folks at support.com that does a quick check of your system, spits out a long list of suggestions (OK, many of them are wrong, but no matter), and if I were an old person looking for technical support it would impress me.
It also leaves a trail of gunk behind in your system, and I’m going to guess that this is by design; use the flohclub.com system checkup tool and I’ll bet you’re going to be hearing from flohclub.com again even if you don’t want to.
Is this the future of technical support? Will targeted groups pay $20 per month for the privelege of getting support advice from people they “know”?
Yes, it is. And that’s a business change that you can employ too. Get to know your customers and prospects. Now.
