FTC To Fine Kim Kardashian For Paid Tweet
OK, so that hasn’t happened yet. But it should.
Kim Kardashian, one of those famous-for-being-famous celebutantes we just can’t get away from, has a new income stream. Tweeting. And get this: Ms. Kardashian’s rate is $10,000 per.
It shouldn’t surprise you that Kardashian gets paid to tweet, any more than it would if you found out that any message to 2.7 million people (her following as of December 20 2009) was compensated.
Now do the math: a television ad during the Super Bowl goes for about $3.5 million, and reaches about 400 million people. Paying Kim Kardashian $10,000 to put a message in front of her followers, who wish to hear what she has to say, is a bargain. The Super Bowl ad reaches 148 times more people, but cost 350 times as much. And a bunch of the potential viewers walk away from their TVs to get snacks while the ad is running!
Still think social networking doesn’t matter to the way you manage business change?
Point #2: a couple of months ago the FTC made it illegal to blog for pay without disclosing that you were being paid. And let’s be clear; both by function and frequently being referred to as a micro-blogging service, posting on Twitter is blogging. So when we see this . . . :
. . . where’s the disclosure?
It’s coming, and soon. To be fair, Kardashian claims that when she posted that Tweet she hadn’t yet signed as a spokesperson for Carl’s Jr., so maybe there’s a loophole to wriggle through. For you though, the message, again, is clear: ignore social networking at your own peril.
Oh, and by the way: The fine is $11,000. This tweet could actually cost Ms. Kardashian money.
Link to this pageTags: 11000, blogging, business change, ftc, kim kardashian, social networking, twitter
December 22nd, 2009 at 11:40 am
[...] This post was mentioned on Twitter by yamasas, Jeff Yablon. Jeff Yablon said: FTC to Fine Kim Kardashian for Paid Tweet: http://answerguy.com/2009/12/22/ftc-fine-kim-kardashian-paid-tweet/ [...]
December 24th, 2009 at 10:35 am
[...] couple of days ago I pointed out that Kim Kardashian might be in hot water with the FTC over her non-disclosed paid-endorser schtick for Carl’s Jr. on Twitter. The topic of business [...]
December 30th, 2009 at 10:24 am
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This post was mentioned on Twitter by yamasas: [twitter] FTC To Fine Kim Kardashian For Paid Tweet http://bit.ly/58vKFB...
December 31st, 2009 at 2:36 pm
[...] Tweet. Thanks to new disclosure rules on paid Internet endorsements, those undisclosed sponsors could get Kardashian in trouble with the FTC, which could fine her up to $11,000 per [...]
January 23rd, 2010 at 9:23 am
[...] to new disclosure rules on paid Internet endorsements, those undisclosed sponsors could get Kardashian in trouble with the FTC, which could fine her up to $11,000 per [...]
February 5th, 2010 at 11:16 am
[...] while back, I told you about Kim Karsahian’s deal to be paid $10,000 per tweet by certain advertisers. I suggested that paying that amount of money to reach 2.8 million opted-in receivers of an [...]
February 10th, 2010 at 12:30 pm
[...] Cyrus had stopped using Twitter, my commentary ran toward how bad a business decision that was. My recent comments about Kim Kardashian and her $10,000 Titter posts have been about business change in the advertising world and how things that look unimportant can [...]