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FTC To Fine Kim Kardashian For Paid Tweet

OK, so that hasn’t happened yet. But it should.

Kim Kardashian, one of those famous-for-being-famous celebutantes we just can’t get away from, has a new income stream. Tweeting. And get this: Ms. Kardashian’s rate is $10,000 per.

It shouldn’t surprise you that Kardashian gets paid to tweet, any more than it would if you found out that any message to 2.7 million people (her following as of December 20 2009) was compensated.

Now do the math: a television ad during the Super Bowl goes for about $3.5 million, and reaches about 400 million people. Paying Kim Kardashian $10,000 to put a message in front of her followers, who wish to hear what she has to say, is a bargain. The Super Bowl ad reaches 148 times more people, but cost 350 times as much. And a bunch of the potential viewers walk away from their TVs to get snacks while the ad is running!

Still think social networking doesn’t matter to the way you manage business change?

Point #2:  a couple of months ago the FTC made it illegal to blog for pay without disclosing that you were being paid. And let’s be clear; both by function and frequently being referred to as a micro-blogging service, posting on Twitter is blogging. So when we see this . . . :

Kim Kardashian Paid Tweet in Violation of FTC Rules

. . . where’s the disclosure?

It’s coming, and soon. To be fair, Kardashian claims that when she posted that Tweet she hadn’t yet signed as a spokesperson for Carl’s Jr., so maybe there’s a loophole to wriggle through. For you though, the message, again, is clear: ignore social networking at your own peril.

Oh, and by the way: The fine is $11,000. This tweet could actually cost Ms. Kardashian money.

Trackbacks/Pingbacks

  1. Tweets that mention FTC Fining Kim Kardashian for Paid Tweet -- Topsy.com - [...] This post was mentioned on Twitter by yamasas, Jeff Yablon. Jeff Yablon said: FTC to Fine Kim Kardashian for …
  2. The Super Bowl, Business Change, Britney Spears, Kim Kardashian, Pepsi - [...] couple of days ago I pointed out that Kim Kardashian might be in hot water with the FTC over …
  3. uberVU - social comments - Social comments and analytics for this post... This post was mentioned on Twitter by yamasas: [twitter] FTC To Fine Kim Kardashian …
  4. Will the FTC Start Keeping Up With Kim Kardashian's Twitter Sponsorships? - Hit & Run : Reason Magazine - [...] Tweet. Thanks to new disclosure rules on paid Internet endorsements, those undisclosed sponsors could get Kardashian in trouble with …
  5. The FTC may soon be keeping up with Kim Kardashian’s tweets | NEWS Gate - [...] to new disclosure rules on paid Internet endorsements, those undisclosed sponsors could get Kardashian in trouble with the FTC, …
  6. OK, REALLY ... How Important is Twitter / Social Networking? - [...] while back, I told you about Kim Karsahian’s deal to be paid $10,000 per tweet by certain advertisers. I …
  7. Here's --NOT-- A Surprise: Kids Don't Blog - [...] Cyrus had stopped using Twitter, my commentary ran toward how bad a business decision that was. My recent comments …
  8. SEO Gets Harder As SEO Tools Get Cheaper ... Or Even Free! - [...] this link and some instructions, like I have.That’s called a disclosure, by the way; see this link about Kim …
  9. The High Low » Blog Archive » Advertorial Tweets: The New Celebrity Payday - [...] to deny that she was paid to Tweet about their product. Kim’s per-Tweet fee is reportedly $10,000; if the …
  10. $11,000 Fine? FTC Regulation? Never Mind; Real Fine is ZERO - [...] Failure to do so carries an $11,000 fine.Soon after the regulation was enacted I mentioned that one Kim Kardashian …
  11. You're More Important Than Ashton Kutcher on Twitter! - [...] follower count just isn’t that important? Now, there’s proof.It’s true, despite Ms. Kardashian’s seemingly important role in the Twitterverse, …
  12. Social Networking, SPAM, and How to Defend (and Offend!) - [...] As we move into a world where communication is driven by social networking and less by direct contact, this …
  13. The Decline of Social Media - [...] mass, so they aren’t going away either, even if what they say is no more meaningful than what comes …
  14. Guess What You Want To Read About (and targets want to see)? - […] I might have, except “industry best practices” say it’s OK to show those ads, FCC regulations say I can …
  15. Kardashians, Database Business Process and Content Marketing - […] could point you at the several posts about Kim Kardashian that I’ve made here, starting with this one on undisclosed …

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