Heads Up: I’m about to tell you more about business and this web site than you wanted to know. Please pay attention, because your business survival in the 2010’s depends on it. Your next business change could be “no more business”.

On Christmas, I received a gift that I’m going to share with you. It’s this blog post. Read it, right now. I’m serious.

Here’s why that post is so important: it shows what’s about to happen on the internet, and if you aren’t committed to enacting real business change, you’re about to get lost.

Have you ever wondered why this web site is arranged the way it is? We gets lots of compliments from writers, graphic designers, and business types, and thank goodness, because as business change consultants we’d better look good to lots of different types of people. Go a step further: we don’t only do business coaching and change management, we also do technology and computer support, hire out virtual assistants to do pretty much whatever your business needs done, and even produce some media. And Our Virtual C.O.O. Services will run your entire business for you.

It’s a tall order, and we need to appeal to lots of people and come off as the experts we are in several seemingly disparate fields. And while the exact talents needed differ, the things we do are tied together by our clients need for a way to get real help simply in an ever-more-complicated world.

So now look again at that post I mentioned above. By all means think about how good it looks. Or if you’re like me, react instead by noticing that it’s highly stylized—maybe too much so. It’s like . . . a magazine. On paper, remember those?

We’ve all spent the last few years trying to figure out how to do things differently, and that post . . . that one darned post . . . says something else. We need to be doing exactly what we did for years, and it has a lot to do with the way we present ourselves.

Think about the other web sites you visit, and how much alike they all look and feel. How can someone who doesn’t know the difference tell one from another? The great content or writing? Hopefully, but there are literally millions of those “me too” sites out there, so you need to have something else.

Something tangible, but not easy to describe.


For the third time, I’m telling you: look at this post. Look different. Sound different. Be different. Because all the big companies who can afford to do things the way this article suggests are doing so, and you need to figure out how to survive in a world where the big guys are communicating like little guys.

Share This