Last week, a company called Foursquare announced a deal that vaulted them from interesting curiosity to game-changer, as what I told you at the time equals nothing less than the coming of real Interactive Television. Now, they’ve got something else happening: Foursquare has begun a deal with the venerable Zagat restaurant guide.
I was fascinated to note that three days after the Foursquare/BravoTV deal was written about in the New York Times, there were literally –zero– comments on the story. Today, there’s a new article in The Times detailing (perhaps) why: it turns out that as a general population, people who read things on the Internet may be more discerning than was previously suspected. In other words, we just aren’t as stupid as everyone thought were were!
So stand up straight, puff out your chest, and be proud: you’re doing more on the Internet than watching pornography and stealing music and movies! You’re actually communicating. This social networking thing isn’t just a huge “thing”; we’re exchanging ideas with each other that may be worth exchanging!
How does this tie into Foursquare? I’m still not sure; that service is mostly a game. But if “crowd sourcing” of information does, as today’s Times article professes, actually works, then using Foursquare for live recommendations and to meet people whose opinions match your must be . . . worth the trouble. And from a business change perspective that’s a good thing .