It made the New York Times, so it must be true: women are blogging, and they’re passionate about it. So much so that they’re dropping everything that used to be important to them to spend more and more time in their hot new pursuit. Friends, I give you the MILB™.

By the Way, I hereby claim trademark in the MILB acronym. I’ve poked around, and nobody else has used it. I invented the term. It’s mine. 😉

With due homage to the too-incredible-to-believe-except-it’s-true point that women are now getting together to blog in groups and that blogging has become the modern-day kaffeeklatsch, the story here is about the Internet and just how deeply it’s reached into our lives. While many if not most of the women that this story talks about will never build out the kind of brands they’re hoping to become, the fact that they spend so much time blogging, talking about blogging, and therefore being ever-more-real Internet presences says everything you need to know about the Internet’s importance to your business.

Business Change isn’t always about you and your business. In fact, it rarely is. Meaningful Business Change happens when you look at what’s happening around you and adapt. Find a way to reach groups of influence, and start today. And don’t turn up your nose at seemingly small niches like MILBs. They’re what the long tail is all about.

Who wants a MILF when you can have a MILB ? Or a few dozen?

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