If you’ve flown on a commercial airline in the last couple of years, you’ve probably paid a fee to check your baggage. You’ve probably hated it. You’ve probably wondered why your airline would commit so egregious a customer service faux pas just to collect a few extra dollars.
Because it isn’t just a few dollars.
Delta collected nearly a billion dollars in baggage fees last year. Spirit’s portion of revenue attributed to baggage fees now exceed 10%. Folks, that’s a lot of money; those fees aren’t going away. Ever. Can you say “real business change”?
It’s not nearly so controversial as when RyanAir proposed having passengers pay to use the bathroom. And of course, that’s why it will stick. When business change makes sense, it … makes sense.
Wal-Mart doesn’t cut paper pay checks any more. In fact, it’s been a couple of years since the largest company in the USA made that business change. And I told you just last week that the traditional credit card merchant account might be on its last legs. These are the kinds of business changes that work. The kind you want to uncover to grow your business. The kind that we specialize in here at Answer Guy Central.