Doug Leeds, US President of Ask.com, has a point to make: “at the end of the day, people would rather Ask for something than Google it”. (credit where it’s due: the quote is from this article from yesterday’s New York Times).
More credit: Mr. Leeds is correct . . . sort of. He’s wrong if he believes that people are interested in abandoning their Google.com search habit in favor of Ask.com, but we’ve all stared at that Google search box, not quite sure what to type in, then been frustrated by the results of our choice of search terms.